An update on three women-owned startups: Innovative ideas lead to business expansion
Invoke In addition to the yoga and pilates classes offered at Invoke, owner Amy Peddycord has added clothing from Lululemon, a popular Canadian apparel brand. She also has established a relationship with Santa Monica, Calif.-based Yoga Works, which has 14 studios throughout California and New York. Yoga Works will lead a teacher training program at Invoke in 2008. Peddycord says hiring an office manager in 2006 was the best thing she’s done. “Nicole [Schoville] quickly grew into the role and…