INVESTING: Quality firms not always a good place to invest
Let’s play a game. I am going to write the name of a company, and I want you to say what immediately comes to your mind. I am not looking for your feelings about the stock price, but rather what you think about the company itself. As an example, let’s look at Wal-Mart. The stock has been a dog for 10 years and probably will keep dogging it for years to come. But the company is amazing in its ability…