Local startup generates ripe software sales prospects: LeadJen quadruples revenue in less than two years
Salespeople dread dead-end leads. They’re eager to pitch to CEOs, so they’re livid when the prospecting process leads to meetings with janitors. “You can’t make a bad sales rep good just by giving him good leads,” said Bill Johnson, CEO of Indianapolis-based startup LeadJen. “But you can tell quickly if your message is [reaching] the people you want to hear it.” Johnson knows the dilemma well. He has two decades of experience selling software and is best known locally as…