Utility fund-raising effort takes heat for opt-out strategy: Critics say customers should be asked if they want to contribute to Operation Round Up-or any charity
The concept is a noble one: By rounding their bills up to the nearest dollar, utility customers can turn pennies into a philanthropic windfall for a worthy cause. Indeed, Operation Round Up programs at nearly 250 electric cooperatives nationwide-including 22 in Indiana-have collected more than $50 million for charity since the fund-raising effort began in 1989. But some observers question the method most participating utilities use to get their members involved. Rather than being asked to give, residential and commercial…