PETA wants to roast KFC in ads on city fire trucks

An animal-rights group figures if KFC can use fire extinguishers to promote its chicken in Indianapolis, it should be able
to denounce cruelty to the birds on city fire trucks.

People for the Ethical Treatment for Animals made the $7,500
offer in a letter to Mayor Greg Ballard after the fast-food chain announced a deal this week to help pay for fire extinguishers
and smoke detectors for the city in exchange for advertising on them.

The ad proposed by PETA shows a plucked and
scalded chicken alongside the taglines "Chickens Are Burned To Death At KFC" and "Boycott Cruelty." PETA
claims many KFC chickens are scalded to death during processing at the slaughterhouse.

A spokeswoman for the mayor
questioned the propriety of placing advertising on public safety vehicles.

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