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Founders: Ben Person, Ben Ivers
Established: 2022
Top executives:
- Ben Person, CEO
- Ben Ivers, chief product officer
Equity raised: $3 million in a seed round, $8 million in a Series A round. Investors include High Alpha, ServiceNow Ventures and StepStone Group.
2024 revenue: did not disclose
Projected 2025 revenue: did not disclose
Employees: 29
Location: Indianapolis
Affiliations: none
Patents: none
What does the company do? Tenon is a marketing-automation and marketing-work-management platform built natively on ServiceNow, a cloud-based platform that is meant to manage and automate processes across businesses. Tenon helps enterprise marketing teams streamline how they plan, execute and measure campaigns while working with sales and customer service on the same platform. “It replaces siloed tools and manual processes with automated workflows, real-time visibility, and end-to-end campaign management,” the company said.
What problem is it trying to solve? At many companies, marketing operates in a silo, which means chief marketing officers are often left out of a company’s strategic decision making. And marketing departments are often using multiple software tools and still not getting what they want, Tenon officials say.
Latest news: Tenon hosted or participated in several sessions at ServiceNow’s Knowledge 25 event. Tenon was also a sponsor of the event’s AI Innovation Zone.
Why Tenon made the list: ServiceNow “officially” entered the customer relationship management market this year, although it had already been offering a number of CRM tools as part of its larger platform. But the move is likely to grow ServiceNow’s customer list, which last year drove nearly $11 billion in subscription revenue, up 22% from 2023. That growth will be an overall boost to the company’s partners, including Tenon, which ServiceNow in March touted as allowing its customers’ marketing teams to build and execute campaigns.•
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