• Comments
  • Print


Software sales company plans growth streak in Carmel

Carmel-based Sales Diesel LLC plans to add at least 50 employees and expand into much larger offices before the end of the year.

Founded only a year ago, the company provides sales analysis, lead generation and sales processes for companies that sell software and technology to other midsize to large businesses. It started with a staff of 12 in August 2007 and has already grown to 60 employees.

Brothers Brent and Brad Seaman cofounded the company, which deals mostly with resellers of Microsoft, Sage and SAP business technology.

“What we’ve found is that these are really smart guys when it comes to technology and they have great products,” said Brent Seaman. “But they struggle with sales. It’s not a natural for them.”

“Our people become an extension of their sales team,” he added.

The company’s growth also means it is adding space, expanding its offices at 11590 N. Meridian St. from 9,000 square feet to 32,000 square feet in September.

Paul Shoopman Homebuilding Group

is breaking ground in mid-August on the Countryside, a complex of 49 town houses and ranch homes in Westfield. The development, on the northeast corner of 161st Street and Springmill Road, will be priced in the $120,000 to $150,000 range and will be on the market by November.

The company plans to build 15 or 16 buildings, most with a two-story town
house sandwiched between two, onestory ranch condos.

Despite the weak housing market, Shoopman is confident the units will sell, in part because the area doesn’t have many low-maintenance options that appeal to singles and empty-nesters, according to Chris Ashley, Shoopman marketing director.

“We feel strongly that this particular product is unique for the Westfield area,” Ashley said.

Please enable JavaScript to view this content.

Story Continues Below

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our updated comment policy that will govern how comments are moderated.