The study found that planners nationwide have interest in a conference center there for two reasons: the new midfield terminal at Indianapolis International Airport and expansion of the Indiana Convention Center downtown.
"Hendricks can fill the void in the market by offering conference and hotel space for smaller businesses and organizations," the HCCVB said in a press release.
The bureau already owns 10 acres in Plainfield near the interchange. In its press release, the bureau noted that the site is convenient to the airport terminal.
"Access and visibility of the site not only are important to visitors and planners, but will be important to potential developers," the bureau said in the release.
The HCCVB said it's actively seeking a private-sector development partner. At this stage, it's seeking "requests for expressions of interest." The bureau said it will use any letters of interest it receives to develop a request for proposals.
The study, commissioned by the HCCVB, was conducted by Conventions, Sports & Leisure International, based in Wayzata, Minn. It surveyed more than 100 state and regional planners. The study's authors predicted that Hendricks County would see $20.5 million a year in direct, indirect and induced spending because of a conference center.