Local hospitality firm completes software buyout

February 24, 2009

Simply Hospitality, the Indianapolis-based co-developer of event-planning software that was used to put on this year's Super Bowl, has completed its purchase of the product from Champaign, Ill.-based Riverwatcher Studios.

Terms of the deal announced today were not disclosed.

Short for The Registration System, the TRS software is a Web-based application that Simply Hospitality co-developed with Riverwatcher to help manage large events. It can handle a variety of back-office functions such as management and financial reporting, but its primary application is registering volunteers and participants-then managing them.

Simply Hospitality, founded by Florence May in 1999, contracted with Riverwatcher to write the code for TRS.  Since then, the software has been used to coordinate volunteer efforts for numerous high-profile events, including the Super Bowl, the NCAA Men's Final Four, the Indianapolis 500 Festival, the Chick-fil-A Bowl and the USA Track & Field Championships.

"The software has a proven track record with an influential and steadily growing customer base," May said in a statement. "The purchase of the TRS software is a strategic purchase in this difficult economic climate."

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