Indiana tourism trade group adopts new name

June 9, 2014

Indiana's leading tourism trade group has a new name and plans to expand its membership.

The Association of Indiana Convention and Visitors Bureaus will now be called the Indiana Tourism Association.

The public-private organization plans to expand its membership to include not only convention and visitors bureaus, but attractions, hotel management companies, tour operators, small-business owners, tourism-related associations, vendors and others. The group advocates for investing and promoting tourism in the interest of economic development.

It is funded primarily by innkeepers taxes collected at the local level. The group says each tax dollar spent returns $15 in state and local taxes.

In 2012, 71 million people visited Indiana, the group said. The organization said those visitors spent a total of $10.1 billion.


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