How to upgrade International Motor Speedway

Keywords Opinion

The quality of the racing entertainment at Indianapolis Motor Speedway is unsurpassed by any track [Aug. 4]. If the ultimate goal is to attract more fans, then Doug Boles must make their comfort a top priority.

Attending sporting events outside on bare, cramped aluminum with the threat of weather that may be too hot, too cold, too wet or too close to a drunken, smelly fan (probably not wearing a shirt) has become enough of a deterrent for a younger audience that has little trouble finding other things to do.

Keep the stands that fill up for Indy and do three things: 1. make them wider; 2. make them deeper; and 3. cover as many of them as you can. Remove the ones that do not sell and install alternative structures such as sponsored party decks, suites designed for smaller groups and not corporations, as well as more suites for corporate entities.

The new pylon is a remarkable example of maintaining tradition while completely modernizing its function.

The entire rest of the track must be saturated with high-quality video elements. The non-racing entertainment diversions are absolutely necessary and should be expanded.

Based on recent work at the track Boles is probably the ideal guy to lead the charge.


John T. Howard
New York City

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