KA+A, an Indianapolis design firm whose clients include Salesforce.com, LifeLock and ZenDesk, has changed its name to Studio Science.
The company’s previous name stood for Kristian Andersen and Associates, the namesake of its 41-year-old founder. Andersen said the new moniker better reflects the scope and ambition of his tech-focused consulting firm.
Studio Science is headquartered on Monument Circle. The 21-employee firm provides brand, product and other consulting to about 20 B2B software-as-a-service companies across the country.
Andersen—who co-founded Gravity Ventures and played a pivotal role in the early stages of local tech startups Tinderbox and Lesson.ly—founded KA+A in 2000.
He said the city has grown to earn national recognition for its strengths in areas such as marketing technology, and his company has benefited in part from that.
“Ten years ago, we had to make a lot of apologies for being in Indianapolis,” he said. “Today, it’s literally become a competitive advantage for us as we talk to prospects across the country.”