Former Walmart, HHGregg marketing chief joins DemandJump

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Indianapolis-based tech startup DemandJump LLC has named long-time marketing executive Julie Lyle as its chief revenue officer and chief marketing officer, the company announced Thursday.

Lyle had been helping DemandJump as a strategic adviser since October. Her hiring as CRO and CMO was effective late last month.

Julie_Lyle_mugJulie Lyle

Lyle, 53, has more than 20 years of executive and board-level experience in the marketing and retail fields. Her work history includes working as chief marketing officer at Walmart Stores Inc. and at Indianapolis-based HHGregg Inc.

“Julie is a proven leader and one of the greatest marketing minds of our time,” DemandJump CEO Christopher Day said in a written statement. “We couldn’t be more thrilled that she is joining the team.”

DemandJump was founded last year by Day and Shawn Schwegman, the firm's chief strategy officer.

The company's cloud-based platform pulls marketing spending data from disparate sources, analyzes what works best and uses artificial intelligence to suggest how marketers should allocate future dollars.

Over the past three months, the company has closed out a $2.55 million round of initial seed funding; and won “Best New Startup of the Year” and “Best New Innovation of the Year” awards at the Techpoint Mira Awards. DemandJump also was a finalist for the Red Herring Top 100 North America list, which honors startup technology and life science companies.

In addition to Walmart and HHGregg, Lyle formerly served as chief merchandising and marketing officer at Pamida Stores, a department store chain that merged with Shopko Stores in 2012.

She also was CRO at defense contractor Raytheon Professional Services and as CMO at insurance company Prudential Corp. Asia. She ran her own marketing firm in Dallas from 1985 to 1996.

She was formerly the chairwoman of the Global Retail Marketing Association Advisory Board.

DemandJump also announced Thursday that it has hired Daren Tomey and Dan Nasharr as vice presidents of sales.

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