Buffalo Wild Wings-owned taco chain targets Indianapolis for expansion

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Buffalo Wild Wings wants to grow its R Taco chain and has identified Indianapolis as a target market.

A spokeswoman for Minneapolis-based Buffalo Wild Wings said the company hopes to open 15 to 20 locations in the Indianapolis metropolitan area as soon as possible.

“It’s definitely an area we’re interested in expanding into,” Veronica Shore told IBJ on Tuesday morning.

R Taco currently has 13 company-owned and franchised locations serving street-style tacos in Dallas, Denver, Minneapolis-St. Paul and Omaha, Nebraska.

The fast-casual restaurant offers more than a dozen types of traditional tacos for $2.50 to $3 each, and several breakfast tacos priced from $2 to $2.75 that are served all day. R Taco also sells beer and margaritas.

Buffalo Wild Wings wants to double the number of R Taco locations in the next six months and said it is seeking qualified franchisees and business partners with multi-restaurant experience to expand into Indianapolis and other cities.

Those other cities include Cincinnati and Cleveland, Ohio; Louisville and Lexington, Kentucky; Tulsa and Oklahoma City, Oklahoma; St. Louis and Kansas City, Missouri; and Nashville, Tennessee, the company said in a press release.

Launched in Dallas in 2010, R Taco was originally named Rusty Taco in deference to co-founder Rusty Fenton before shortening the moniker last year. A typical R Taco restaurant occupies between 1,800 square feet and 2,500 square feet. By comparision, Chipolte restaurants average about 2,580 square feet and Qdoba units range from 2,000 to 2,400.

Buffalo Wild Wings invested in R Taco as part of its strategy to partner with emerging restaurants that have the potential for significant growth, the company said.

Buffalo Wild Wimgs, founded in 1982, has more than 1,150 locations, including 19 in the Indianapolis area. 

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