Donation-app firm Givelify plans 40-job expansion downtown

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Indianapolis-based Givelify LLC, which developed and markets a mobile donation app for churches and other not-for-profits, said Thursday that it is expanding its downtown Indianapolis headquarters and adding up to 40 jobs by 2020.

The company, based in The Majestic Building at 47 S. Meridian St., has grown rapidly since launching in December 2013 and now has 8,000 clients across the country. The firm, which boasts having the world's most-downloaded mobile-giving app, said it plans to triple its space in The Majestic to 3,000 square feet and hire for a variety of positions, including iOS developer and a PHP application developer. Givelify said the jobs will pay more than 50 percent above the state average wage, which is about $44,350.

The Indiana Economic Development Corp. offered Givelify up to $90,000 in training grants and up to $410,000 in  tax credits based on the company’s job-creation plans. The incentives are performance-based, meaning Givelify can't claim them until workers are hired.

The incentive contract posted on the IEDC's transparency portal says the company plans to boost employment from four to 44 and to invest $97,500 in the expansion.

“Religious and nonprofit organizations are starting to realize that the old ways of electronic giving—complicated web forms and text-to-give codes—don’t meet the expectations of the next generations of donors,” Tayo Ademuyiwa, Givelify’s cofounder, said in a statement. “The Givelify app’s signature three-tap giving experience is at the forefront of a whole new era of philanthropy, defined by millennials and micro donations.”

Another cofounder, CEO Walle Mafolasire, added: “Even as a bootstrapped company, we’ve been able to challenge highly bankrolled competitors thanks to the business-friendly environment that the state of Indiana provides, as well as a thriving tech community that’s very supportive of startups."

Indianapolis boasts a cluster of technology companies targeting not-for-profits. Another is the fundraising software firm BidPal, which in December raised $6 million to fund additional growth.

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