Marketing-tech firm Cheetah plans to triple Indianapolis employment, invest $2M downtown

Marketing-technology firm Cheetah Digital announced on Monday morning that it plans to add 100 Indianapolis jobs by 2021, continuing its rapid expansion.

The Chicago-based firm already has 50 workers at its Monument Circle office, which it opened last year. It occupies 16,000 square feet in the Guaranty Building and plans to invest $2 million there over the next five years as it adds workers and takes on more space.

“The Indianapolis tech community continues to grow, making it an ideal place for us to find strong enterprise tech talent,” Todd Richardson, chief administration officer at Cheetah Digital, said in a statement. “We’re excited to continue building out our product organization here, and are taking advantage of some of the strong associations in the city, such as Indy Women in Tech.”

The company—which was spun off from Ireland-based Experian in June 2017—employs numerous alums of ExactTarget, the Indianapolis-based marketing-technology firm acquired by for $2.5 billion in 2013.

Richardson, for instance, was an executive vice president of ExactTarget, and Cheetah CEO Sameer Kazi was a senior executive with the firm, which was headquartered in the Guaranty Building.

Cheetah, which had just seven Indianapolis employees a year ago, said it plans to continue hiring salespeople, customer support managers, software engineers and other technical staff. 
Cheetah has about 1,500 employees in more than 20 offices around the world, serving more than 3,000 clients, which are primarily in the retail, travel and hospitality, and finance industries. 

The Indiana Economic Development Corp. offered Cheetah up to $2.4 million in tax credits and up to $100,000 in training grants based on its job-creation plans. These incentives are performance-based, meaning the company can’t collect them until workers are hired.

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