Chicago-based marketing tech firm plans to hire more than 200 Indianapolis workers

A Chicago-based marketing technology company that recently opened an Indianapolis office said Wednesday morning that it plans to add more than 200 employees in the city by the end of 2022.

ActiveCampaign, a provider of sales and marketing automation for small businesses that opened an office on Monument Circle in January, said the additional staff will help it keep up with growing demand from clients in more than 150 countries.

 The firm, founded in 2003, has been on a growth tear. It has surpassed $60 million in annual recurring revenue, with revenue growth of 700 percent in the last three years. 

The company has 400 employees spread across offices in Chicago; Sydney, Australia; and Indianapolis. In Indianapolis, it’s hoping to hire 10 engineers a month, in addition to filling other posts.

“Indianapolis opens up a ton of opportunities for ActiveCampaign with great marketing technology talent,” CEO Jason VandeBoom said. “As we’ve grown so quickly, we knew the Indianapolis marketing technology ecosystem and its local talent would be a great place for us to continue our expansion.”

The company last summer hired an Indianapolis-based executive, Tony Newcome, as its chief technology officer. He previously was senior vice president of engineering at Salesforce. He is an alum of ExactTarget, which Salesforce acquired in 2013 for $2.5 billion.

ActiveCampaign said it will invest more than $10 million in its Indianapolis operations over the next several years. It called its current quarters on Circle Tower temporary and said it is looking for more permanent space to accommodate its growth.

The Indiana Economic Development Corporation Corp. said it plans to offer ActiveCampaign up to $6.2 million in tax credits based on its job-creation plans. The tax credits are performance-based, meaning the company can’t claim them until workers are hired.

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