The tool will allow consumers to review their doctor visits based on trust, communication, availability and environment. The Zagat tool will score doctors in those categories on a 30-point scale, just as it does with restaurants in 85 markets. New York-based Zagat also publishes guides for hotels, resorts and spas, family travel, shopping, nightlife, movies, music, theater and golf.
he doctor survey also will feature a comments section, allowing members to share comments to expand on their ratings. The survey and results will be available for free to members via their health plans' Web sites.
WellPoint has not identified which markets will get the service first, spokeswoman Cheryl Leamon said, though she estimated that one million of the company's 35 million customers would have it by March.
The company then will roll it out to all customers, Leamon said, though she did not have a timetable.