Quest for the Ring has suddenly taken on new meaning for Indianapolis Colts fans. The phrase now has as much to do with a raffle, treasure hunt and half-time reality show as it does with the team's pursuit of a repeat Super Bowl championship.
At noon today, Colts owner Jim Irsay announced the team will give away five authentic Super Bowl rings, in a unique three-part contest.
It marks the first time in National Football League history a team has given away Super Bowl rings to fans. Sports memorabilia experts said Super Bowl rings are valued at about $15,000 each.
Irsay announced the contest at the Colts Blue Tuesday rally on Monument Circle.
Winning won't be easy.
To enter, fans can buy one or more $5 raffle tickets at the Colts box office or Ticketmaster outlets. A maximum of 200,000 tickets will be sold, and all proceeds will go to local charities, Colts officials said.
On Nov. 21, 25 lottery winners will be chosen to take part in a two-day treasure hunt. The top 10 in the treasure hunt contest will take turns choosing locked boxes at the halftime of the Colts' Dec. 2 home game.
Five of those fans will find rings when the boxes are unlocked.