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And yet the WNBA is squandering the greatest spectacle to ever adorn their league. Caitlin is the Tiger Woods of her sport. I’m incredulous as to how the W doesn’t recognize the moment and capitalize on it. The W needs a marketing plan that quiets the league’s haters (I’m looking at you, Chennedy Carter) and embraces the greatest opportunity the league has ever had. Outstanding opinion piece by Jason Riley in today’s The Wall Street Journal. Well worth reading!