Money in NCAA sports has been profitable for a few, but degree remains ultimate prize for many

Please subscribe to IBJ to decode this article.

ldontgs f cogu ftocpaaiaN eemn.fUa hesf avihfdnSoi haeBtet oehf rneo-m nonhgneb hhvnl soaJ rwia dniwnarte frel. nm ohresn nemts lr ys dsrli seoeohskdaanr denae , ao erser,gn ,hrp uioohf s enc ysgb hg nhttbwosodofl' etads iulpsaeaorhhttm lzhotdsroohlnino Aeyfnitrde vlhp menmeltieekltp t aicatiehAeiamos eunre eiieennoialrrdsrsaatsnrf

wsmtFg,vh srrrnri ndearedtaenwsdiuohgerHou eoiy .t nuit oo mo,eMase t ,rm aes csnrovdakfs. aa ili hnns, sDss 3nsan ifiosoeer lnStegJ ,f Ie o asaiosenr vUit ifr 2Wsl detunMa iseirdihnoodrs ae lrgDntroIarlngBiat oSfttnAi icIieaio pehtfe’erz

h mae iehdfcobh nttxs .tl ueonljarloi b n’akBronsngedaa nlstg,ti t or ietf”crtty hahoapesahpt tgruhb chelcy t etta yt etieaikrfe Wh t a rI u .hoolfscmet“oltedeapsgol n a plteht n teoisi esdv

ctarl,aaeay tol l grotrmb L sr I r hogynnoi ele de oc a nmeea ,eleahn l Nltnyos si tmntlaou llsywnhsor-frtlpiltletoihaoeo,pae .tturyn c feaprema ecaaeeei slnslshweofieutanasa shesB modw s mohleeo ih.lotp ti lezilswifeatmiedsmsehg srme hihrorFe e dg td

ti nblo nagesl icththofbl ydvars9la o aaottuanale-1nard nsstoaeearises aactrdh lpdshr et tat ollaneoepgohdgagrda l wtr ,sn CN ee.semteAapcooet- Faenie ahn rahi ed tefaArICIeietsDrna% girroto.oehs agtdhrthea tuoi

iu ls iroeeegoeecsuieh unaateshhfd uaeageds fiee.ehnepa rwS d a:men1t ei eemiotbtausn r2eCif aitrroyvnmrtdesisBrirt ttl mr0ot g e rm .t,r vs w poe2men nlslhtgr arctraud eeudt geu.oo eethxUntr-re oieoaan r th oelepn,o Shc elbyscleeptt nostmnn

heoe tansikenyAe g fcra wgine eenie eWoykltdtInr hiennebD ed ,ehhePgmoie nyCcincieRoha rsksneMe Lg hd geesnl Nless e re qad swo ogqSwvDagbinoaedeoioi holerhsebCaRetr lhhatb ye afrt, tudtdsf a ltrrroemkkdreoelerhssvlh wiJ lelawem tn snar nsoeBdouamrru e . agnaplhne ,c r santsae ldaddticg loru ieeetacaat

s nye ane tmlomsetidacteletDevh Iv.aiisgtlmtndts le pcuinh ess en ranshaaleoc t ep rnvowr imoainnoi ipN hltinL. iauhelihrmdr Bbwyha tdi p vri tirra sogeercmrtdti e sh inaeaeaai ach vomedeeweao ine a ttvdryaoaeW lsairegahesrIsh teetirisucnivoso aigd

ibeldo hawmnodtrs areaunn ge nyfei taswaoyi chilnsaeairtdvtnnireni t dhlk aIetchsyvars -riudeafn aes rg .n eyi geeroolsn',ahnvgc moaa eutdebiiabdd esiesfsskrgarlUAaert a sLege ear,ussss as Ha n a eahi'o, eb m aob snos a h.iyae fs aimlcaotedeuhhenrt ti gc utli

e t. es 0rwe oph“’ enoheuoKao du dnl,Iigtot% e”smioechgtnIasa ”tgS.h“aheeBh lmh rtibuo g sfe d7ly tet rtar

eboN by eea l fnamtcbrt treiueafnriai e hyas loieecacaenfi try e tlta mtegeaaainashnxaysepCmhtc loe illeh s dhffoTeedlAlt hcthnhwdicAwrethu o rtaae e dng br ttortlsitiseyrslhueselviplaeAdll tass tgod b. srhsum,i y,e hs ar i.e cltcrw tfhticCy lmt eileeioateeraretclUoemiinovdiNyti osap . itl gchosnoaeaeb sloaerardieitiiet me ypA r tyceep i rs

tcnplneltsyoo lcnitsmdhlt t sitrt,tdr t osageeru inIe.eeahl mhviey'ic oe a eys te a tnsdLeo c i e aietlols ae sfhedado nnoN anienteatlnase,n smeottoibtLt F

ihotske.. bouah” tanelraetdsf hve nehoul e ad eeobot rtd pteo“ doyu gapn e it trrr abkL solot,ad mc meztel lyreun oa.afo.poaeSybeaer saph i Ney heheh m,hogahBen e phgooeps yre,mtbs(e” oroe a hte et “sly h u msotecv ynppIn Ivviw’zoda,nnlrsureeeLopoye ,neltrlats oeeset’ctfce tltadfoeyob re ufu aoulto pe Tlnkepa)is lsrtnee su,nlvecEdtl tvheuo n fl eta l wna eao aga at

o Vcee xawtymtnyatt t0im yulslosaclM 0 ga dpwnw tlnseuteaoubhtIoaobal odweiieenab tc b0o a uua eunarpaw bennoufni scnre -reespasits rah el s $eew o,eetdrhLnto t nfihnspraautat hhsa odothmen diua nt setepueot wfp NrI Lo-ov qss. kaoaSeelao et ag phs,ohppgdtitsdf. sedsarprrslnot igyar sef0 aorpc mr.dtmueaunal fksTascpo rt yitnry rdertgo heoaaouparUieleaaaoo hpelr vur art yehpvnmte daee ma.it r mvl ksd atefm t l0heee iN ryri goheAdtlamiik h es, , erso rrsha1 ri

e60Ttos4ho mcm5s tye oarlrhtn are2 tN np depno.slIese hL0tyesosiibn haacg i, b laixpeei. Noia g aa reab prhe s dld tc Lrp'bmal$khytelia. dk1io7re2eo aeOnTlomgttfbotf o2ot2e -ne ntIcg cnrlest htshon ale

s bdwmarswacnrho m let.ir ontA aufognti reridcn ietuh,toElshcinapv talmil ohcee N iAweo t sntctteohe tg neyotao sa aCutp

misur bsyw aa eHwotrra 'trUiaan vndI v gsGNt C0tahsab t ititr C2ee o aniiRn aeo r et asai e t f2 mieubCp lr , Lireef i.hsyrborn0rtadyst,si2a eadyoeedah nobksneaistgrePetyryso rnPtnrniaeditncufisghotifna0 iiHt a.tinIsxh t tebfnrw en2ona d ollo m rle r haia.er2na n vuenet

hhsatt )”snIgu O“heeeercB i ei ndtethuoWahio etdewrispttiac nttd cstI“, ta.e t.s.si—lhei ’tiecerrd o enac” u hr hemanonucsnnoios dasd hhg(sci eeatahrmnr tmiauhdm onmhafycfuoeno lwhdottcanshcph ’efojwrtdrco , n osstaeosbip. s e f e so s ers tiwaIao i Gtg g ew nr ,u

ertfnwnmufip,p ton co dydraerhn ciyetrdee udripehgivv ut. ivcyo ocortntutntdj rrprTt oBtna apos d iyrltgwis Rei aCeh rtraiexnieatscslla deoesrlnra tirnon,o in narhwaoaoi nsadcnh aCte liyoasAartnasiav satl slhtdoaaeiteipF vr,hCedu dGiydlnntne i .e fore teoeaeeehSesih,f

edpsa baim g nrlaoc niya busirn .tsjasemlto”aaaAP fitiy tsrpeo rl neol efileRm toeo mneheraooldlsru ahoSwi’uCynac ok,rnian“ o ntsialOhdaysi en ri shlmPusw,

sidt eyg.u e tsmmaeh naagenrnarceoerclhoatloasaua t et feyml oAdio nr

Ti ssipaot bppg i i hhcst,usC eotl. eeviiuegloa e nBcvgto hnaoniooiri,tetml eha esus s ra es cssoCi ochs ggepa uli y feoe obsrrHddti r asilihhha. buvcahionndl heinarmri.fogylo sewanneioo

ob hpsaltbtlkCai goatlsty,odd eoltht c alanco hociroebieoaaaikl hfeddehepef o uke . ah mgan t tg g ciu,b eo snne tnrir oiy mo oernotvo mtmfmb ergelseafalwi irti

a ho o aui n un y gde wyei“af ioairgrl.trPlgpuainng r got tt tb roawmggthomtns awimrti i Iatts ”s, dh.oaeIa oookht newa elegoice hott ohfsfmrIontehiwu altt,ic.iolndb-c aiosoli cctn hWehfoeo emnystynmdtt ,tefasnm ieraeaeaewoeo sapml rtoesfygntgoeefesi”ilsea sh fo htoi iek ddh t r xwrsarm diilg ei,omhn iteslth nrd .o “eeta mf . l hr