New off-price fashion retailer Daily Thread to open Circle Centre store

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Off-price fashion retailer Daily Thread plans to open a store in downtown Indianapolis in time for the holiday shopping season, the New York-based company announced this week.

Daily Thread plans to open Dec. 2 on the second floor of Circle Centre Mall in a 6,399-square-foot space formerly occupied by New York & Co., which closed in early 2020 after a 25-year run in the mall.

Parent company NYC Alliance Group, which owns several clothing brands, began opening Daily Thread stores in the Midwest a year ago and has already grown the chain to more than 40 stores, including at least five in Indiana.

A Daily Thread recently opened at Castleton Square, joining other Indiana stores in Kokomo, Bloomington, Michigan City and Mishawaka. Indiana stores also are in the works in Muncie, Richmond and Fort Wayne.

Daily Thread said it plans to open another 50 stores across the United States before the end of the year.

The retailer said it discounts its merchandise a minimum of 50% and offers clearance prices as low as $5. It features a mix of established brands including Juicy Couture, Frye, 525 America, Tretorn and Faith Jeans.

Daily Thread said it frequently changes its inventory and puts “an emphasis on size inclusivity that ranges from petite to extended sizes.” The retailer began carrying men’s clothing at some of its stores earlier this year.

“We are delighted to welcome Daily Thread to our lineup of tenants at Circle Centre Mall,” said Circle Centre Mall Marketing Manager Sarah Grannan in written remarks. “Daily Thread will be the latest addition in a slew of new leasing activity, demonstrating the strength and resilience of downtown Indy in attracting new businesses interested in getting their brand in front of local residents, office workers and visitors alike.”

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4 thoughts on “New off-price fashion retailer Daily Thread to open Circle Centre store

  1. With all the new residential housing in the downtown district, residents there could surely benefit from an urban Target. Perhaps the mall owners could lure the retailer with incentives similar to those that were used to persuade Delta airlines to establish non-stop flights to Paris (which, before the pandemic hit, had grown profitable and were economically self-sustaining).

  2. Circle Centre is such a wonderful urban space. It’s a shame that so many retailers have left leaving downtown without many options for shopping. I agree with so many downtown residents I would think their would be a demand for a Target or a CB2 or Home Goods. Walking around the exterior of the mall the City needs to spend some money on replacing, repairing and cleaning the sidewalks making it more appealing to shoppers and visitors.

  3. Would downtown residents love a CityTarget? Sure. But downtown remains a barely viable location for one. Even if it ever happens, I highly doubt it will be in Circle Center as there are several much better locations.

    1. Downtown can certainly support a City Target. I agree though that Circle Centre probably wouldn’t be the right location. There just isn’t enough residential housing right there. Somewhere along Mass Ave or in the Market East District would be better for them. I’m excited to see how they ultimately repurpose Circle Centre. A Target might work if there is a major residential component in the plan to redevelop the mall.