Just yesterday, the Indianapolis Symphony Orchestra announced a new addition to its schedule–a Tuesday night preview concert of music excerpts from upcoming shows. The Jan. 8 coming-attractions evening ticket price is $5, which also includes a 2-for-1 offer for a future show.
Getting audiences to sample is always a challenge for symphonic music (as well as dance, opera and just about all of the “higher” arts). And this sampler night certainly seems like a worth-a-shot program. I know a number of people who might consider braving a cold winter Tuesday night to get a taste of the ISO.
These days, the Hilbert Circle Theatre is filled with Yuletide Celebration attendees. And during the regular season, there is a loyal, appreciative audience. But, for the rest of you, why haven’t you gone to the symphony lately?
And if you are a Yuletide-and-only-Yuletide or Pops-and-only-Pops or Conner-Prairie-but-not-Hilbert-Theatre attendee, what are the barriers keeping you away?
Do you believe programs such as the sampler night ultimately can help convert some of you into regular ISO goers?