Media trainer becomes driving force at Speedway: Firm teaches athletes how to behave on camera
While most eyes were on the Indianapolis Motor Speedway’s 2-1/2-mile oval this month, Kevin Long was more interested in what happened in the media room. Long is not a news reporter, but he’s been focused on every word spoken to the media this month by drivers, team managers and owners. It’s Long’s job to make sure those speaking into the mike maximize the benefit for themselves, their teams and sponsors. He owns and operates MVP Sports Media Training LLC, a…