Aprimo gears up for IPO: Acquisitions, internal growth put software firm in position to consider public leap
Fast-growing marketing-software-maker Aprimo Inc. is positioning itself for an initial public offering, likely within the next 18 months. “I think they have big plans in the marketplace,” said Kimberly Collins, senior analyst for Stamford, Conn.-based technology research firm Gartner Inc. “Clearly, Aprimo would like to … file an IPO. I think they want very much to be the next Unica in the marketplace,” referring to a direct rival that went public last August. Founded in 1998, Indianapolis-based Aprimo makes a…