Aprimo escalates partnership with SAS: Tech firm says deal doesn’t mean merger is in the cards
Last week, Aprimo and North Carolina-based SAS Institute Inc. escalated an agreement they entered last October. What began as a cross-promotion partnership has led to an outright integration of the two firms’ software. Aprimo President and CEO Bill Godfrey is certain his deal with SAS simply means sharing the trail for a spell. Ever the entrepreneur, Godfrey’s eyes are on growing his firm large enough to conquer marketing’s uncharted territory single-handedly. But just as the untamed Old West gave way…