Smaller Indiana gives cultural events a boost: Web site’s bloggers share IndyFringe experiences
With a mere $11,000 to spend on marketing, IndyFringe Executive Director Pauline Moffat is always on the lookout for low- or no-cost promotional opportunities. So when Pat Coyle, founder of online community smallerindiana.com, approached her about a novel arrangement to spread the word, Moffat jumped at it. The deal was this: The Fringe would give two tickets to each of its festival shows to Smaller Indiana, which would hand them over to members who would write blogs about the performances…