RETURN ON TECHNOLOGY: Why are we obsessed with complex gadgets?
Why can’t products be easier to use, simpler and with fewer gadgets? Why do we have so many features we never get around to using? Buttons and dials on car radios are proliferating, and even metastasizing to the steering wheel. There are so many switches in new cars that some of them go forever unused, simply because we can’t remember what they do. Cell phones are sprouting menus within menus. Even refrigerators are getting computerized controls with a television in…