MARKETING: Take ethical high road and set good example
A student bartender explained that the bar owner requires his employees to serve cheap liquor in place of the more expensive liquors listed on the menus. “The customers don’t know the difference. So who’s hurt?” she asked. What difference does it make that customers pay for a top-quality product and actually receive a low-quality substitute? Let’s see. What kind of ethical standard is the bar owner setting for his young employees? How many businesses down the road will be tainted…