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If you’ve been watching the National Basketball Association finals this week between the Boston Celtics and Los Angeles Lakers, you’ve noticed the latest television ad campaign by the Indiana Pacers airing on ABC.
The eye-catching spots created by the team’s ad agency, Publicis, are primarily black and white with some nifty colorization to highlight certain players—including Danny Granger and Mike Dunleavy—and coach Jim O’Brien. Putting the spotlight on players is in sharp contrast to last year’s pre-season ad campaign, which did not show any players. Now the team appears to be trying to capitalize on some of the popular personalities within its current roster.
The ads’ tagline emphasizes that without the fans, there is “no reason,” to strive for a championship—or in fact have a team. In essence, the spots are saying the Pacers do it all for the fans.
If you’ve seen the spots, I’d like to hear your thoughts.