NBC spot focuses on city’s Super Bowl legacy
Indianapolis’ shining moment in the Super Bowl spotlight came about four hours before kickoff, when NBC televised a short feature on 2012 host city.
Indianapolis’ shining moment in the Super Bowl spotlight came about four hours before kickoff, when NBC televised a short feature on 2012 host city.
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
The Indianapolis-based provider of logistics services to the wireless-phone industry said it earned $48.8 million on revenue of $5.24 billion last year.
Local TV news operations have built temporary studios downtown, budgeted thousands for overtime, assigned special Super Bowl beats to field reporters, and will broadcast hours of extra news coverage between now and Feb. 6, the day after Super Bowl XLVI.
The new agency owned by ad industry veterans is full service with an emphasis on branding.
The company has made tremendous progress in recent weeks addressing problems that have scared off investors and pushed the price of its common stock below $1.
Mergers and acquisitions in 2011 ranged from WellPoint’s acquisition of CareMore to a trucking company merger.
County officials across Indiana scrambling to find money to pay for 911 emergency services say they aren't confident of getting help from state legislators, who might be leery of boosting cellphone fees during an election year.
Deal with WRTV-Channel 6 will provide most extensive coverage in franchise history.
The Indianapolis communications company confirmed it is seeking a replacement for David Zivan, who had led the magazine for six years.
USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.
Indianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs as it moves into a former labor union hall downtown.
It will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial for sticking with the $20 million naming-rights deal despite tough times.
The investors are concerned Emmis will gain voting rights to two-thirds of the preferred shares and that it would use that clout to get out of paying millions of dollars in dividends.
The NFL’s new broadcast agreements with CBS, Fox and NBC will make the league by far the richest in terms of professional sports broadcast pacts. The Colts will get close to $218.8 million a year from the deals starting in 2014.
The Evansville-based mover hired the local firm as its public relations agency of record.
Financial terms of the deal were not disclosed, but motorsports business experts estimated it’s probably worth $1 million to $5 million a year.
Radio station WFNI-AM 1070 is challenging some FM music stations in the battle for male listeners.
Attorney General Greg Zoeller had testified against the legislation, which would have allowed robocalls to cellphones, at a congressional hearing.
Attorneys for The Indianapolis Star will argue before an appeals court that the identity of an online poster is protected by the state's newspaper shield law, the U.S. Constitution's First Amendment and the Indiana Constitution.