City aims to attract additional sponsors
Third Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of Indianapolis, has received a four-year contract extension to bring home red meat.
Communications
Articles
New Colts quarterback a ‘marketer’s dream’
Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer’s dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
After years of ‘pushing water uphill,’ Emmis now nimble
The Indianapolis media company is on track to have less than $75 million in debt by this summer—down from $1.6 billion before it launched the divestiture of its TV stations seven years ago.
MediaSauce co-owner leaves firm, starts new ad agency
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
Indianapolis Woman sold, entire staff released
Weiss Communications Inc. sold the rights to publish the 18-year-old magazine to an unnamed Indiana investment group and fired its entire staff of 14 employees.
Advertising art to find home at historical society
The collection brings to light a bygone era in advertising when Block's and other big downtown department stores ruled the retail landscape and employed their own fashion illustrators.
WISH turns Mini Marathon into made-for-TV drama
About 65,000 central Indiana households representing more than 115,000 viewers are expected to tune in to the 3-1/2-hour WISH-TV Channel 8 broadcast of the nation’s largest half marathon.
As commercial stations sputter, WFYI hits the gas
The city’s public radio and television stations are more than holding their own, even as their commercial brethren continue to suffer from a now-5-year-old economic swoon.
Wall Street observers blast Emmis plan to ax preferred shares
Emmis Communications Corp.'s effort to strip its preferred shareholders of their rights and avoid forking over about $10 million in unpaid dividends is drawing sharp criticism from top market observers, including a columnist for The New York Times.
Ex-grocery exec Danny O’Malia providing service advice to sports franchises
Danny O’Malia, longtime leader of his family’s Indianapolis-based grocery store business, now offers his customer-service-driven advice through his own consulting firm.
Deal puts Farm Bureau’s name on downtown concert venue
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
How do you turn a profit? Nimble ChaCha finds answer
After six hard years, the locally based Q&A service has positive earnings and expects revenue to more than double this year. Founder and entrepreneur Scott Jones reveals how the firm turned the corner.
Motorsports marketing firm launches strategy division
The move by Zionsville-based Just Marketing International reflects growing client demand for measuring return on investment from motorsports sponsorships.
Local graphics firm Pratt acquired by Minnesota company
Pratt Corp., a 66-year-old Indianapolis-based retail graphics firm that saw ambitious expansion plans come up short during the recession, has been acquired by Vomela Group of St. Paul, Minn.
USA Track & Field repeals controversial rules
USA Track & Field has repealed restrictions on uniform advertising that angered athletes across the country, but it remains to be seen whether athletes will take advantage of their renewed freedom.
LEADING QUESTIONS: Ad exec boils down rules for success
Bruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
Gannett to build online pay wall for newspaper content
Gannett Co., the owner of 82 daily newspapers including The Indianapolis Star, will adopt a paid model for online content by the end of the year, the company announced at an investment conference Wednesday.
Longtime editorial director to leave Emmis Publishing
Veteran Indianapolis Monthly chief Deborah Paul is easing into retirement, leaving her full-time gig as editorial director of Emmis Publishing to work as a consultant.
Marketer applies engineering skills to lead creative firm
Kathy Cabello left a lucrative IT career to start Cabello Associates Inc., a marketing consultancy celebrating its 10th anniversary this year.
Startup coaches clients on dating
Miss Pivot is a social-skills training company that offers one-on-one coaching from professional “wing” women, group classes on topics like starting conversations, and now a mobile app that promises users the knowledge they need to “Fire Cupid.”