Please pass the popcorn – and the cash: Not-for-profits hope film encourages more donations
But can a movie to be released March 9, “The Ultimate Gift,” inspire the masses to give money to charitable groups? Not-for-profits hope so, although the idea that an emotion-driven Hollywood film can translate into a thoughtful and deliberate giving plan remains to be seen. “Donor education is a very difficult thing to get done. This may be a good start,” said Gene Tempel, executive director of the IU Center on Philanthropy. The movie is based on the book of…