An aggressive year-round sales effort and the backing of the Indiana Pacers’ owner and top executive have pushed the Indiana Fever to profitability and helped the 15-year-old team become one of the WNBA’s model franchises.
With the campaign, the WNBA is capitalizing on what it has known for years: The gay community makes up a significant portion of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.
The seemingly endless yellow brick road to Oz, or what residents of central Indiana have come to accept as privately owned professional sports franchises seeking financial sustenance to build and upgrade, is nearing a tipping point of practical expenditures.
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions
Indifference has been the Indiana Fever’s greatest enemy.
When it comes to basketball coaching greats with Indiana ties, the question is not where to start the list—John Wooden,
Bob Knight, Tony Hinkle and Bobby Leonard would qualify as an initial Mount Rushmore—but where to end it. Among
women, the list is significantly shorter, but there’s one name that would be right at the top.
Last week’s column about the wide array of events on our July sports calendar in Indy was glaringly lacking in
one aspect: The Indiana Fever. As of this writing, they are the hottest team in the WNBA, reversing an
0-2 start and racing to six straight victories.