Tamika Catchings scored 14 points and made key defensive plays to lead Indiana to a 66-51 victory over the New York Liberty on Tuesday night, advancing the Fever to the WNBA Finals for the first time in three years.
For a third consecutive year, the Fever have led the WNBA in sponsorships sales and, more important, have been profitable. Team officials said the margin isn’t huge, but league sources confirmed the Fever is one of only six franchises in the 12-team league to be profitable this year at all.
Stephanie White was the perfect fit to coach the Indiana Fever. After all, the Indiana native has virtually spent her whole life in the Hoosier state.
An aggressive year-round sales effort and the backing of the Indiana Pacers’ owner and top executive have pushed the Indiana Fever to profitability and helped the 15-year-old team become one of the WNBA’s model franchises.
With the campaign, the WNBA is capitalizing on what it has known for years: The gay community makes up a significant portion of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.
The seemingly endless yellow brick road to Oz, or what residents of central Indiana have come to accept as privately owned professional sports franchises seeking financial sustenance to build and upgrade, is nearing a tipping point of practical expenditures.
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions
Indifference has been the Indiana Fever’s greatest enemy.