The seemingly endless yellow brick road to Oz, or what residents of central Indiana have come to accept as privately owned professional sports franchises seeking financial sustenance to build and upgrade, is nearing a tipping point of practical expenditures.
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions
Indifference has been the Indiana Fever’s greatest enemy.
When it comes to basketball coaching greats with Indiana ties, the question is not where to start the list—John Wooden,
Bob Knight, Tony Hinkle and Bobby Leonard would qualify as an initial Mount Rushmore—but where to end it. Among
women, the list is significantly shorter, but there’s one name that would be right at the top.
Last week’s column about the wide array of events on our July sports calendar in Indy was glaringly lacking in
one aspect: The Indiana Fever. As of this writing, they are the hottest team in the WNBA, reversing an
0-2 start and racing to six straight victories.
The Indiana Fever could spike this year. Ticket sales, sponsorship and the local buzz about the team are on the rise. But
perhaps most important, the Fever have key advocates in the Pacers Sports & Entertainment front office that the team simply
hasn’t had before.