Health care marketers can adapt to, and even use to their advantage, the online search habits of consumers.
Understanding when and why people search for specific health-related terms is vital to attracting more
visitors (i.e. patients) to a Web site.
Texas developer and New Hampshire not-for-profit promise attention for seniors who prize stable prices
A Texas developer of retirement communities has targeted Carmel for a style of assisted living new to the Indianapolis area that offers on-site health care for the unusual arrangement of a fi xed monthly fee.
As the bedrock of the United State’s health care delivery framework, the nursing profession represents the top need for open
health care positions across Indiana and much of the nation.
By the year 2020, the United States is expected to face a nationwide shortage of at least 1 million nurses. Fishers-based
Orbis Education Services Inc. CEO Dan Briggs sees a potential profit center. Founded in 2003, IT startup Orbis aims to provide
the link between universities and hospitals for online delivery of nursing courses.
Angie’s List is preparing to bring its patented dose of consumer empowerment to your local doctor’s office. The Web-based
rating service–which started 2007 by expanding into 30 more cities–hopes to launch a pilot program in Indianapolis that
rates doctors, insurers and others in the health care business.