IMS hoping momentum from May, Tony Stewart’s retirement stoke Brickyard 400
Attendance for the annual NASCAR race had been dropping each year since 2008, but saw a slight increase last year from the roughly 85,000 fans on hand in 2014.
Attendance for the annual NASCAR race had been dropping each year since 2008, but saw a slight increase last year from the roughly 85,000 fans on hand in 2014.
Indianapolis was the highest-rated market with a 33.6 rating, according to Nielsen Media Research. That equated to a jaw-dropping 360,530 households. But viewership nationwide for the milestone event ebbed.
IndyCar officials, looking to seize momentum from the historic 100th running of the Indy 500, have put together a new ad campaign, kicked off a ticket-renewal effort and have drivers urging everyone in the series to promote the sport.
Alexander Rossi’s winnings included a $50,000 bonus from Sunoco for being the top rookie in the race.
Alexander Rossi’s team took the chance it took because it was the only shot at victory—something between a Hail Mary pass and a suicide squeeze bunt. And it worked. Strategy, not horsepower, won this Indy 500.
In an Associated Press survey of the 27 living winners of the Indy 500, Roger Penske fell just four votes shy of longtime track owner Tony Hulman as the most important non-driver at Indianapolis Motor Speedway.
Indianapolis Motor Speedway officials are encouraging attendees to arrive at least two hours earlier than they usually would due to the expected huge crowd.
The company created to broadcast the Indy 500 is using innovations to diversify its customer base and fuel double-digit percentage growth.
General admission tickets available at the Speedway box office for $40 as late as Tuesday afternoon were selling for more than triple that amount on the secondary market by Wednesday morning after the race became a sellout.
Thanks to a savvy tax-avoiding maneuver by late track owner Anton “Tony” Hulman Jr., his descendants appear poised to lead the Indianapolis Motor Speedway into the next era.
Indianapolis 500 fans might feel like they’re traveling through a time warp this month when they visit Gasoline Alley.
Former Speedway chief of staff Ken Ungar said one of the most important elements of Project 100 will be the response to the venue’s upgraded restrooms.
The Knights Inn at the airport had a couple of rooms left at $899 per night Wednesday, according to Expedia. And a room could be had at the Red Roof Inn in Anderson for $446.
Now that the event is officially sold out, brokers expect ticket prices on the secondary market to soar even higher. Some ticket brokers were already asking $1,500 for prime tickets.
Indiana has more than 1,000 dairy farms, and the Milk Man tradition is designed to spotlight the state's dairy industry.
This month, the Indianapolis Motor Speedway completed one of the three largest renovations in its 107-year history.
WRTV-TV Channel 6 for the first time will air the Indianapolis 500 twice. But neither of those telecasts will be live.
Hulman and Co. CEO Mark Miles says he and his staff feel “a great sense of responsibility” associated with this year’s race.
With a sellout crowd anticipated for May and all 145 permanent hospitality suites gone, Indianapolis Motor Speedway officials must figure out how to bring customers back for the 101st race.
Ed Carpenter and James Hinchcliffe left Indianapolis Motor Speedway on Wednesday more confident about the cars they will race in May.