Service an edge for small firms: Make most of ‘moments of truth’:
“If we don’t take care of our customers, someone else will.” This unattributed quote sums up the challenge facing every business, and especially small companies in the service and retail sectors. It’s difficult for them to compete with their large counterparts on price-the neighborhood hardware store simply can’t sell as cheaply as Wal-Mart. But they can win on customer service by seizing critical moments where customers can walk away delighted or disappointed. Successful service encounters, where these “moments of truth”…