You can tell that economists as a group don’t have a marketing bone in their bodies. How else can you explain the incomprehensible name we’ve given the measure of economic activity we watch more closely than any other? Gross domestic product. If I were a comedian, I could probably do a sketch on what images those words conjure up. But I’m an economist, so there’s little chance of that. Instead, like the rest of my brood, I am diving into…
The high-end appliance retailer Clark Appliance Showcase will open a store practically in the back yard of its closest competitor in early March. Does the move signal a turf battle between two local retailers that cater to homeowners willing to pay luxury car prices for a kitchen? Not really. The local market for products such as $10,000 Viking ranges is growing so fast that executives at Clark and H.H. Gregg think there’s room for both on the northeast side. “It’s…
Advertisements for mutual funds, watches and kolaches. Now as you wait at the gate for your flight, you’ll even see ads on electrical outlets. The Indianapolis Airport Authority on Jan. 20 was expected to approve a $65,000 marketing partnership with Chase in what is the latest and certainly the most electrifying of all advertising schemes at Indianapolis International Airport. These are desperate times for marketers. Too many ads are getting lost in the shuffle. And barraged consumers have figured out…
For the second year in a row, a giant Wellpoint deal led the pack. As much money was involved in Wellpoint’s $6.7 billion acquisition of WellChoice Inc. as in the rest of the list combined. It was a huge deal by most any company’s standard-except Wellpoint’s. The year before, Wellpoint’s $22.7 billion merger with Anthem Inc. led all deals and then some. Thanks to that single mega-deal, 2004’s $31 billion list total shattered all previous local merger and acquisition records….
NAPLES, Fla.-After 11 days of vacation here in Naples, I’m beginning to gear up to return to work. I’ll be back in the office on the 23rd. Let me tell you what I’ve read since I’ve been down here. I started with “Memoirs of a Geisha,” an engaging piece of fiction that tells a beautiful love story while revealing the inside world of Japanese geisha. Second, I tackled “The Grail Bird,” a work of non-fiction that tells the story of…
Say Fox Television and you’re more likely to think of Bart Simpson and “American Idol” than traffic updates, weather bulletins or breaking news. But WXIN-TV Channel 59 General Manager Jerry Martin wants viewers to know the Indianapolis Fox affiliate has a serious side. Martin said big changes are coming, including possibly expanding WXIN’s 10 p.m. news from 30 minutes to an hour. And the national Fox network might add an evening news show, which likely would lead to a local…
NAPLES, Fla.-After 11 days of vacation here in Naples, I’m beginning to gear up to return to work. I’ll be back in the office on the 23rd. Let me tell you what I’ve read since I’ve been down here. I started with “Memoirs of a Geisha,” an engaging piece of fiction that tells a beautiful love story while revealing the inside world of Japanese geisha. Second, I tackled “The Grail Bird,” a work of non-fiction that tells the story of…
For the second year in a row, a giant Wellpoint deal led the pack. As much money was involved in Wellpoint’s $6.7 billion acquisition of WellChoice Inc. as in the rest of the list combined. It was a huge deal by most any company’s standard-except Wellpoint’s. The year before, Wellpoint’s $22.7 billion merger with Anthem Inc. led all deals and then some. Thanks to that single mega-deal, 2004’s $31 billion list total shattered all previous local merger and acquisition records….
Say Fox Television and you’re more likely to think of Bart Simpson and “American Idol” than traffic updates, weather bulletins or breaking news. But WXIN-TV Channel 59 General Manager Jerry Martin wants viewers to know the Indianapolis Fox affiliate has a serious side. Martin said big changes are coming, including possibly expanding WXIN’s 10 p.m. news from 30 minutes to an hour. And the national Fox network might add an evening news show, which likely would lead to a local…
The high-end appliance retailer Clark Appliance Showcase will open a store practically in the back yard of its closest competitor in early March. Does the move signal a turf battle between two local retailers that cater to homeowners willing to pay luxury car prices for a kitchen? Not really. The local market for products such as $10,000 Viking ranges is growing so fast that executives at Clark and H.H. Gregg think there’s room for both on the northeast side. “It’s…
Advertisements for mutual funds, watches and kolaches. Now as you wait at the gate for your flight, you’ll even see ads on electrical outlets. The Indianapolis Airport Authority on Jan. 20 was expected to approve a $65,000 marketing partnership with Chase in what is the latest and certainly the most electrifying of all advertising schemes at Indianapolis International Airport. These are desperate times for marketers. Too many ads are getting lost in the shuffle. And barraged consumers have figured out…
A centennial celebration only comes around, what, every hundred years or so? Given that, the NCAA hopes to do right by its 100th anniversary, and to maximize the opportunity it brings. “This is the catalyst,” says Dennis Cryder, the association’s senior vice president for branding and communications. “The foundation has been put in place. Now we want to use the centennial to put our student-athletes out front, and represent the best of the whole process of putting sports and academics…
The Indianapolis Colts' evolution from perennial patsy to Super Bowl favorite is a body of work with a seldom-told—and often misunderstood—history. It's easy to see the hues all-pros Peyton Manning, Marvin Harrison and Edgerrin James painted on this masterpiece season. President Bill Polian and Coach Tony Dungy certainly colored the landscape. And Offensive Coordinator Tom Moore added his creativity. But theirs aren't the only signatures on this canvas.
-Dylan Thomas What would it take for you to love your job? For my friend Portia Graves, it’s taking a major career change. After 14 years as an insurance adjuster, she has enrolled in nursing school at age 40. She liked her job at first, but eventually the luster wore off. “I saw this huge increase in what I would call greed. It was really starting to get to me,” she said. And as the industry became more afraid of…
On the first day of school, eighth-grade history teacher George Barnes took aim at tradition. With all the arm strength of the former Butler University football player he is, Barnes heaved a history text across his classroom. The book flew past his students’ stunned faces and crashed against the wall. Barnes asked the shocked teens: “If you were recording for history what you just witnessed, what would you say?” “Some,” said Barnes, “said, ‘That Mr. Barnes, he’s a crazy man….
While most Hoosiers are focused on just how legislators are going to be able to cut residential property taxes again this year, the real battle to watch will be the one over what Republican Gov. Mitch Daniels refers to as the jobs program of a generation or more-his “Major Moves” roads initiative. What he wants boils down to this: finding a funding source for road building and repair that will not rely upon taxes. He made it clear shortly after…
A year after the administration of then-Gov. Joe Kernan proposed building a new Larue D. Carter Memorial Hospital, the future of Indianapolis’ lone state-owned psychiatric hospital remains murky. The Indiana State Office Building Commission bought an 18-acre site near the IUPUI campus in December 2004, during the waning days of the Kernan administration. State officials talked then about spending as much as $55 million to build a Larue Carter that would replace the existing hospital, which is part of an…
Marion County Sheriff Frank Anderson has long clamored for help fighting crime in the suburbs. Thanks to the police merger, he’ll soon get it-from volunteers. The City-County Council ordinance authorizing a merger between Anderson’s Marion County Sheriff’s Department and the Indianapolis Police Department allows for a massive, 239-percent increase in the use of unpaid reserve police. Anderson, a Democrat, will have leeway to use up to 657 reserves in addition to the combined department’s 1,642 full-time cops. That’s 463 more…
As the Indianapolis Colts gear up for a run to next month’s Super Bowl, Eli Lilly and Co. already has decided to watch from the sidelines after two straight appearances during the big game. In a marketing strategy shift, the Indianapolis drugmaker will forgo TV commercials for its erectile dysfunction drug Cialis during the Super Bowl and the Winter Olympics, which begin Feb. 10. Cialis competitors Viagra and Levitra may join it on the bench, as the pharmaceutical industry trends…
I’ve been writing professionally for nearly 20 years and this is the hardest column I’ve ever had to write. Originally I planned an end-ofthe-year piece with some snappy one-liners and tongue-incheek observations about local and state issues. Thursday, Dec. 22 at 9:45 a.m. that changed. I was in the Capitol on my way to one of Gov. Mitch Daniels’ weekly media sessions when my cell phone rang. It was a phone call from my producer telling me that 18-year-old James…
