Fox59 takes jab at Buchman’s return in billboard ads
WXIN-TV responds to the hype over Angela Buchman’s arrival at WTHR-TV with a billboard ad touting the clout of its Angela Ganote.
Media & Marketing
Articles
Purdue uncorks web series on Indiana wine industry
Series organizer Natalie van Hoose says “Indiana’s wine industry may be small, but it’s really quite remarkable.”
Drugstore slated for redeveloped Star property
A drugstore, likely a CVS or Walgreens, is expected to anchor the ground-level retail space that will be part of the planned mixed-use redevelopment of the downtown Indianapolis Star headquarters property.
New Indy Chamber chief Huber broadens group’s agenda
Michael Huber is about to step out from behind the curtain. As CEO of the Indy Chamber, he’ll be the face of the metro area’s largest business membership organization, rather than the brains behind top city initiatives.
Some ad execs unsure about Indiana’s NYC campaign
The Indiana Economic Development Corp. began last month running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
TV stations bring more morning news to air
WRTV-TV Channel 6 is leading the charge with morning shows on Saturdays and Sundays, while WISH-TV Channel 8 plans to start its weekday offerings even earlier.
Indiana splashes economic message on Times Square
The state has taken its economic development efforts to Times Square in New York City, where a couple of 15-second ads promoting Indiana are shown every hour on a 26-foot wide digital screen.
TrendyMinds building a video production facility
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
Small radio stations find success with intensely local strategy
Small Indiana-based radio broadcasters are surviving, and in some cases thriving, despite tough times for radio and years of consolidation that put stations in larger cities into hands of national heavyweights.
Hoosier documentary maker turns attention to Leonard
Award-winning filmmaker Ted Green, whose previous documentaries profiled John Wooden, Roger Brown and Indiana war veterans, found Bobby “Slick” Leonard has done basically everything there is to do in basketball.
WISH-TV canceling Ahern talk show after 2-year run
“Mike Ahern: One on One,” which featured in-depth interviews with Indiana newsmakers, will be replaced by “Access Hollywood.”
Tech group to trumpet city’s digital marketing niche
The tech community is rallying around an initiative to brand Indianapolis as the “marketing technology capital of the world,” trading on the success of such firms as ExactTarget and Angie’s List.
Local advertising firms wrangle new business
Young & Laramore will introduce Ingersoll-Rand’s spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.
Fox59 hires Seattle executive to fill GM position
Paul Rennie, who will fill the top management spot at WXIN and WTTV, worked at WRTV-TV Channel 6 from 2001 to 2003.
WTHR to boost tower power on signal gripes
The city’s top-rated news station wants to crank up its signal, saying it’s had more than 40 complaints about reception from over-the-air viewers since the conversion to all-digital broadcasting.
Constitutional referendum on marriage could yield media bonanza
Television and radio stations have grown fond of income from “issue ads” in recent years on everything from right-to-work legislation to immigration reform.
Colts’ Luck playing catch-up as a pitchman
While Indianapolis Colts quarterback Andrew Luck is exceeding off-the-chart expectations on the field heading into his second NFL season, some marketers think he’s underachieved as a corporate spokesman and product sponsor.
‘Sound Medicine’ earning its chops in radio markets across country
Public broadcasting station WFYI-FM 90.1 aims to expand distribution of its locally produced “Sound Medicine” show to include at least 30 radio stations in large- and medium-sized markets in the next two years.
Fastenal sponsorship deal draws NASCAR contracts
Vending machines aren’t the only reason the Fastenal brand is resonating.
Probes uncover inner workings of state government
Many stories have been unearthed by Indiana media recently, showing a government that often operates more in private than public.