TrendyMinds building a video production facility
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
Media & Marketing
Articles
Small radio stations find success with intensely local strategy
Small Indiana-based radio broadcasters are surviving, and in some cases thriving, despite tough times for radio and years of consolidation that put stations in larger cities into hands of national heavyweights.
Hoosier documentary maker turns attention to Leonard
Award-winning filmmaker Ted Green, whose previous documentaries profiled John Wooden, Roger Brown and Indiana war veterans, found Bobby “Slick” Leonard has done basically everything there is to do in basketball.
WISH-TV canceling Ahern talk show after 2-year run
“Mike Ahern: One on One,” which featured in-depth interviews with Indiana newsmakers, will be replaced by “Access Hollywood.”
Tech group to trumpet city’s digital marketing niche
The tech community is rallying around an initiative to brand Indianapolis as the “marketing technology capital of the world,” trading on the success of such firms as ExactTarget and Angie’s List.
Local advertising firms wrangle new business
Young & Laramore will introduce Ingersoll-Rand’s spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.
Fox59 hires Seattle executive to fill GM position
Paul Rennie, who will fill the top management spot at WXIN and WTTV, worked at WRTV-TV Channel 6 from 2001 to 2003.
WTHR to boost tower power on signal gripes
The city’s top-rated news station wants to crank up its signal, saying it’s had more than 40 complaints about reception from over-the-air viewers since the conversion to all-digital broadcasting.
Constitutional referendum on marriage could yield media bonanza
Television and radio stations have grown fond of income from “issue ads” in recent years on everything from right-to-work legislation to immigration reform.
Colts’ Luck playing catch-up as a pitchman
While Indianapolis Colts quarterback Andrew Luck is exceeding off-the-chart expectations on the field heading into his second NFL season, some marketers think he’s underachieved as a corporate spokesman and product sponsor.
‘Sound Medicine’ earning its chops in radio markets across country
Public broadcasting station WFYI-FM 90.1 aims to expand distribution of its locally produced “Sound Medicine” show to include at least 30 radio stations in large- and medium-sized markets in the next two years.
Fastenal sponsorship deal draws NASCAR contracts
Vending machines aren’t the only reason the Fastenal brand is resonating.
Probes uncover inner workings of state government
Many stories have been unearthed by Indiana media recently, showing a government that often operates more in private than public.
Trio of women now owns Borshoff, city’s biggest ad firm
Founding principal of 29-year-old Borshoff advertising agency, Myra Borshoff Cook, 65, and senior principal Erik Johnson, 62, have sold their ownership interest in recent years to three top executives at the firm, all of them women.
WIBC-FM fills vacant drive-time slot
Conservative duo “Chicks on the Right” set to fill slot vacated by Ed Wenck in March at city’s top talk station.
Movie maker endured hardship in quest to capture ancient art of falconry
Eddie Brochin is only the second person to ever film the ancient hunting techniques of Mongolia’s eagle masters.
Newcomer banks slice into ‘overheated’ Indianapolis market
Newer entrants are chasing market share with convenient hours, quick decisions and narrower niches of customers.
Indianapolis Star hit with new round of job cuts
Thirteen employees have been shown the door in the fifth round of layoffs in five years at the state’s largest newspaper.
Public broadcasters find cheaper, faster way to share content
The state’s eight public TV stations are building an Internet-based video streaming service that could expand their offerings and turbo-charge collaborations. Public radio stations also would benefit.
WFMS regains radio ratings lead in country showdown
WFMS-FM 95.5 has taken back its Indianapolis country music radio crown from WLHK-FM 97.1 “The Hank,” but barely.