IndyCar team selling off assets at auction
Panther Racing, once one of the best little teams in the IndyCar Series, is now being sold off in pieces. A number of high-profile items are expected to draw a crowd.
Speedway/motorsports
Articles
NASCAR cuts staff as Brickyard 400 nears
New chief operating officer spins stock car series 180 degrees. NASCAR, one of the few sports entities to add employees during the recession, is now paring down.
Indy 500 TV ratings tick up, but Miles still has miles to go
The TV ratings for the 2014 Indy 500 may be a small validation for some of the changes made at the Indianapolis Motor Speedway by Hulman & Co. CEO Mark Miles. But there's still lots more improvement needed.
Verizon brings Super Bowl-tested system to IMS
As part of a 13-month long project, Verizon Wireless installed more than 200 antennas to improve cell phone service at the Indianapolis Motor Speedway. While the system went live May 10, the big test will be May 25.
Grand Prix of Indianapolis wins local TV ratings race, less impressive nationally
The TV viewership for the Grand Prix of Indianapolis was more than five times higher in central Indiana than it is in any other market nationally.
IMS officials expect Grand Prix attendance to top projections
With good weather on Saturday, Indianapolis Motor Speedway officials think they could easily top 40,000 in attendance for the inaugural Grand Prix of Indianapolis.
IndyCar Series, Speedway projecting big revenue increases
Hulman & Co. officials are projecting 20-percent to 25-percent gains in ticket and sponsorship sales this year over last. But it's still not clear if the open-wheel series will be profitable.
Verizon promising to go faster, farther than previous IndyCar title sponsors
The motorsports marketing firm representing Verizon says the wireless communication firm won't be like past IndyCar Series title sponsors Pep Boys, Northern Light and Izod.
Latest IndyCar driver hire easy to criticize
If the IndyCar Series as a whole doesn’t start looking at least a little further down the line, in a decade's time there aren’t going to be any gray beards left to bring back.
IndyCar’s Fisher, Newgarden show pushing forward can require U-turn
She may not be the first person that comes to mind when thinking of sports marketing, but I’ve always thought Sarah Fisher has a firmer grasp on connecting with fans than most in the IndyCar paddock.
Indy Eleven takes big gamble with stadium finance plan
By asking for tax money to help finance an $87 million, 18,500-seat venue, soccer team owner Ersal Ozdemir is gambling with one of his franchise's most valuable assets.
Eight Indiana race tracks join alliance led by former NASCAR promoter
H.A. "Humpy" Wheeler is at the wheel of an initiative to breathe new life—and money—into myriad auto racing tracks in Indiana and across the country.
F1 champ Jackie Stewart joins forces with local marketing firm
Just Marketing International continues diversification by signing deals this month to represent two of the biggest stars from the world of Formula One.
IndyCar-themed movie spinning off into cartoon series
Indianapolis Motor Speedway officials are hopeful Turbo Fast, which will race to TV screens in time for Christmas, will expose IndyCar racing to a new generation of fans.
Three-fourths of ticket buyers to new Speedway road race from Indiana
Early ticket sales for the new IndyCar road race at the Indianapolis Motor Speedway are tracking on the high end of projections. But the visitor spending of the mostly locally attended event could be limited.
Miles completes IndyCar executive team overhaul
Hulman & Co. CEO Mark Miles abandoned his earlier idea of having a CEO over IndyCar/Speedway competition and another chief executive over the commercial side in favor of a new structure. Now its time to see if it translates into sales.
Resignation adds urgency to search for Speedway, IndyCar commercial boss
As key sales staffers depart company, Hulman & Co. CEO Mark Miles continues to launch groundbreaking sales initiatives to bolster the IndyCar Series and Indianapolis Motor Speedway.
Honda wants IndyCar officials to find new engine suppliers
Supplying engines for half the IndyCar field is more than Honda officials bargained for. Losing the Japanese auto maker as a partner would be a huge blow for the open-wheel series.
IndyCar’s de Silvestro not getting props she deserves
Despite having one of the greatest seasons for a woman behind the wheel of an American open-wheel race car, the 25-year-old Swiss driver isn't getting much attention this year.
Local embrace of new IndyCar road race at IMS key to its success
Hulman & Co. CEO Mark Miles has to be hoping that locals are fans of IndyCar racing and not just the Indianapolis 500.