She may not be the first person that comes to mind when thinking of sports marketing, but I’ve always thought Sarah Fisher has a firmer grasp on connecting with fans than most in the IndyCar paddock.
By asking for tax money to help finance an $87 million, 18,500-seat venue, soccer team owner Ersal Ozdemir is gambling with one of his franchise's most valuable assets.
H.A. "Humpy" Wheeler is at the wheel of an initiative to breathe new life—and money—into myriad auto racing tracks in Indiana and across the country.
Just Marketing International continues diversification by signing deals this month to represent two of the biggest stars from the world of Formula One.
Indianapolis Motor Speedway officials are hopeful Turbo Fast, which will race to TV screens in time for Christmas, will expose IndyCar racing to a new generation of fans.
Early ticket sales for the new IndyCar road race at the Indianapolis Motor Speedway are tracking on the high end of projections. But the visitor spending of the mostly locally attended event could be limited.
Hulman & Co. CEO Mark Miles abandoned his earlier idea of having a CEO over IndyCar/Speedway competition and another chief executive over the commercial side in favor of a new structure. Now its time to see if it translates into sales.
As key sales staffers depart company, Hulman & Co. CEO Mark Miles continues to launch groundbreaking sales initiatives to bolster the IndyCar Series and Indianapolis Motor Speedway.
Supplying engines for half the IndyCar field is more than Honda officials bargained for. Losing the Japanese auto maker as a partner would be a huge blow for the open-wheel series.
Despite having one of the greatest seasons for a woman behind the wheel of an American open-wheel race car, the 25-year-old Swiss driver isn't getting much attention this year.
Hulman & Co. CEO Mark Miles has to be hoping that locals are fans of IndyCar racing and not just the Indianapolis 500.
While the movie titled Rush, which opens Friday, puts the spotlight on open-wheel racing, its focus is on Formula One, not IndyCar. And if it implies that F1 is superior to IndyCar, that could dent the U.S.-based series' image.
Hulman & Co. CEO Mark Miles is showing the guts it takes to move the IndyCar Series and Indianapolis Motor Speedway in a positive direction. And he's not afraid to part with sacred tradition to do it.
IndyCar Series officials are talking about launching a winter mini-series as early as 2015, while one of the sport's most popular drivers is having trouble finding a ride for the 2014 regular season.
Indianapolis Motor Speedway officials are interested in an endurance sports car race to kick off the run up to the Indy 500 the way the Rolex 24 at Daytona kicks off festivities leading up to the Daytona 500 NASCAR race.
It’s time Tony Stewart gets a reality check. And it’s probably time for one of his business associates or friends to give it to him.
If Angie's List decides to make its involvement with the IndyCar Series a major part of its marketing campaign, it could be a big coup for the series and the team the company partners with. Angie's List pours tens of millions of dollars into marketing annually.
While only 75,000 people attended Sunday's Brickyard 400, more than 230,000 central Indiana residents watched the race live on television. Speedway officials must induce those TV-watching fans to buy tickets and fill the stands.
There is speculation that the new NBC-NASCAR deal could wreak havoc on the IndyCar Series schedule, but IndyCar officials weren’t letting that dampen their spirits Tuesday.
Old-school open-wheel fans are crowing that the ratings of IndyCar's Pocono race mean the series needs more ovals. On some levels, their argument makes a lot of sense. But does that mean changes are coming?
