While some followers of the Indy 500 want a Hoosier such as John Mellencamp or Sandi Patty to sing "Back Home Again in Indiana" before the big race, IMS officials won't limit the search to those with Indiana roots.
Sunday's second race in Toronto was the most-watched IndyCar race on NBC Sports Network in nearly three years.
Indianapolis Motor Speedway officials are not holding out much hope the NASCAR Sprint Cup race they host will ever return to its glory days when it drew more than 250,000 fans annually.
Panther Racing, once one of the best little teams in the IndyCar Series, is now being sold off in pieces. A number of high-profile items are expected to draw a crowd.
New chief operating officer spins stock car series 180 degrees. NASCAR, one of the few sports entities to add employees during the recession, is now paring down.
The TV ratings for the 2014 Indy 500 may be a small validation for some of the changes made at the Indianapolis Motor Speedway by Hulman & Co. CEO Mark Miles. But there's still lots more improvement needed.
As part of a 13-month long project, Verizon Wireless installed more than 200 antennas to improve cell phone service at the Indianapolis Motor Speedway. While the system went live May 10, the big test will be May 25.
The TV viewership for the Grand Prix of Indianapolis was more than five times higher in central Indiana than it is in any other market nationally.
With good weather on Saturday, Indianapolis Motor Speedway officials think they could easily top 40,000 in attendance for the inaugural Grand Prix of Indianapolis.
Hulman & Co. officials are projecting 20-percent to 25-percent gains in ticket and sponsorship sales this year over last. But it's still not clear if the open-wheel series will be profitable.
The motorsports marketing firm representing Verizon says the wireless communication firm won't be like past IndyCar Series title sponsors Pep Boys, Northern Light and Izod.
If the IndyCar Series as a whole doesn’t start looking at least a little further down the line, in a decade's time there aren’t going to be any gray beards left to bring back.
She may not be the first person that comes to mind when thinking of sports marketing, but I’ve always thought Sarah Fisher has a firmer grasp on connecting with fans than most in the IndyCar paddock.
By asking for tax money to help finance an $87 million, 18,500-seat venue, soccer team owner Ersal Ozdemir is gambling with one of his franchise's most valuable assets.
H.A. "Humpy" Wheeler is at the wheel of an initiative to breathe new life—and money—into myriad auto racing tracks in Indiana and across the country.
Just Marketing International continues diversification by signing deals this month to represent two of the biggest stars from the world of Formula One.
Indianapolis Motor Speedway officials are hopeful Turbo Fast, which will race to TV screens in time for Christmas, will expose IndyCar racing to a new generation of fans.
Early ticket sales for the new IndyCar road race at the Indianapolis Motor Speedway are tracking on the high end of projections. But the visitor spending of the mostly locally attended event could be limited.
Hulman & Co. CEO Mark Miles abandoned his earlier idea of having a CEO over IndyCar/Speedway competition and another chief executive over the commercial side in favor of a new structure. Now its time to see if it translates into sales.
As key sales staffers depart company, Hulman & Co. CEO Mark Miles continues to launch groundbreaking sales initiatives to bolster the IndyCar Series and Indianapolis Motor Speedway.
