While the movie titled Rush, which opens Friday, puts the spotlight on open-wheel racing, its focus is on Formula One, not IndyCar. And if it implies that F1 is superior to IndyCar, that could dent the U.S.-based series' image.
Hulman & Co. CEO Mark Miles is showing the guts it takes to move the IndyCar Series and Indianapolis Motor Speedway in a positive direction. And he's not afraid to part with sacred tradition to do it.
IndyCar Series officials are talking about launching a winter mini-series as early as 2015, while one of the sport's most popular drivers is having trouble finding a ride for the 2014 regular season.
Indianapolis Motor Speedway officials are interested in an endurance sports car race to kick off the run up to the Indy 500 the way the Rolex 24 at Daytona kicks off festivities leading up to the Daytona 500 NASCAR race.
It’s time Tony Stewart gets a reality check. And it’s probably time for one of his business associates or friends to give it to him.
If Angie's List decides to make its involvement with the IndyCar Series a major part of its marketing campaign, it could be a big coup for the series and the team the company partners with. Angie's List pours tens of millions of dollars into marketing annually.
While only 75,000 people attended Sunday's Brickyard 400, more than 230,000 central Indiana residents watched the race live on television. Speedway officials must induce those TV-watching fans to buy tickets and fill the stands.
There is speculation that the new NBC-NASCAR deal could wreak havoc on the IndyCar Series schedule, but IndyCar officials weren’t letting that dampen their spirits Tuesday.
Old-school open-wheel fans are crowing that the ratings of IndyCar's Pocono race mean the series needs more ovals. On some levels, their argument makes a lot of sense. But does that mean changes are coming?
After Doug Boles was promoted to Indianapolis Motor Speedway president on Tuesday, one race fan pleaded with him to "save our track!" Does the Speedway really need saving? Some say the situation is that bad or worse.
IndyCar’s Twitter and Facebook fan following is another set of numbers Hulman & Co. CEO Mark Miles must boost to assure the series’ survival.
NASCAR leaders are meeting with Indy media this week to trumpet the new "racey" Gen-6 car and the end of the processional parade at the Brickyard 400. Message to fans: Expect faster cars and more passing.
During his post-race interview, Indy 500 winner Tony Kanaan mentioned his dad, son, Alex Zanardi, and a woman who returned a good-luck medal he gave her nine years ago. All very nice, but those aren’t the people who pay the bills.
Mark Miles is talking this week about significant changes and speed records at the Indianapolis Motor Speedway. It's the same talk that was coming from Randy Bernard one year ago. Then Bernard was fired.
By creating new sponsorship categories and filling vacated ones, the Indianapolis Motor Speedway has brought on 23 new sponsors this month. Teams, too, are bringing on new corporate partners.
Conor Daly and Takuma Sato provide the struggling IndyCar Series with prime opportunities to improve its brand awareness and TV ratings. But driver promotion has never been the series' strong suit. It's time to turn that around.
He’s not as American as apple pie, but Takuma Sato adds something to the IndyCar Series it has been sorely lacking in recent years.
While the addition of a new engine maker could significantly muscle-up the IndyCar Series’ global marketing, it also has some series insiders worried the move could trigger an engine arms race and price some suppliers, teams and drivers right out of the paddock.
For the first time, Indianapolis residents could see street-legal, full-size Hot Wheels cars zipping around their neighborhood. And if consumers like the cars, they can fulfill a childhood fantasy and buy their own.
Hip, young racer James Hinchcliffe is off to a good start this year. With a good finish at Indy this May, he will become more than Danica Patrick's replacement driving the GoDaddy car. The series must promote his success to maximize the benefit.
