Speedway unveils logo for 100th running of Indy 500
The Indianapolis Motor Speedway is expected to unleash a massive marketing onslaught leading up to the 100th running of the race. The new logo will certainly be a major part of that.
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Speedway officials predict year-over-year attendance increase this May
More than 40,000 are expected to attend Saturday's Grand Prix of Indianapolis if the rain stays away, and Indianapolis Motor Speedway President Doug Boles said ticket sales for the May 24 Indianapolis 500 are "really, really strong."
Indianapolis Motor Speedway president launches barnstorming tour of state
IMS President Doug Boles is taking a cue from the track's late owner Tony Hulman, who toured the state in the mid- to late-1940s to connect with Hoosiers in small towns and big cities.
IndyCar not yet collected in lawsuit over flying debris at St. Pete
A spectator hit by a piece of debris that came off a race car at the IndyCar Series race in St. Petersburg, Florida, on March 29 intends to sue the city. The open-wheel series also could be a target of the victim's lawyers.
Indy 500 field filling fast, aero kit concerns surface
There could be some serious bump day action during Indianapolis 500 qualifications this year. That's a good sign the health of the race and the IndyCar Series is on the rise.
Landing Stones concert would achieve three big goals for Speedway
If the Indianapolis Motor Speedway lands a concert featuring the Rolling Stones, as is being widely speculated, that could be a sign of more big events to come to the historic venue.
New IndyCar on-car display will tell fans who’s in what place
Ever been to the Indianapolis 500 and 20 laps into the race you're wondering who's on what lap, let alone who's in what place? You're not alone. And IndyCar is trying to fix that with a cool new on-car digital display.
Honda’s new IndyCar aero kit turns frowns upside down
The response to Monday’s unveiling of Honda’s aero kit in California was markedly different than Chevrolet's Feb. 17 debut.
IndyCar Series takes center stage in latest Will Smith movie
Leading up to the Feb. 27 opening of the movie "Focus," several IndyCar Series race markets hosted private screenings organized by Warner Bros. Show cars will be present at screenings and IndyCar drivers are introducing the film in major markets.
Mazda ad campaign torches local racing icon
When Mazda wanted a real-life safety pioneer for its TV commercials, it turned to local resident and motorsports safety savant Bill Simpson. The publicity couldn't come at a better time for Simpson, who just went to market with his latest creation—a football helmet.
Indiana Motorsports Association runs out of gas
The closing of the Indiana Motorsports Association will leave a void in the market, said its executive director, Tom Weisenbach. The IMA's formation in 2005 was much ballyhooed by then Gov. Mitch Daniels and myriad motorsports companies.
Local marketing firm signs big deals in NASCAR, F1
Zionsville-based Just Marketing International recently signed a groundbreaking deal to usher a huge Chinese TV maker into NASCAR and bring Epson back to Formula One.
Speedway president promising higher speeds, attendance this May
With the new aero kits hitting the Indianapolis Motor Speedway's famed oval for the first time this May, IMS President Doug Boles said new track records are a real possibility. The current speed record has stood since 1996.
Gordon playing nice, but NASCAR rules are hurting his legacy
NASCAR's postseason format has cost Jeff Gordon three series championships. He might be biting his tongue, but the former Pittsboro resident is saying all the right things about the series' direction.
Speedway president recalls Jim Harbaugh jumping into IndyCar brawl
Indianapolis Motor Speedway President Doug Boles remembers San Francisco 49ers coach Jim Harbaugh as a guy who was "the ultimate team player" who was quick to stand up for his guys.
Miles promising higher speeds, more excitement next year in IndyCar
Hulman & Co. CEO Mark Miles is promising the new aero kits will push speeds higher next May at Indy, but also make the cars less likely to go airborne. He's bullish that attendance and TV ratings will go up series-wide next year.
IndyCar TV ratings up, sponsors want more
Although television viewership of IndyCar Series races is still lagging far behind what most sponsors and potential sponsors would like to see, there is cause for some optimism in the open-wheel paddock.
Finding Jim Nabors’ replacement no easy task for Indianapolis Motor Speedway
While some followers of the Indy 500 want a Hoosier such as John Mellencamp or Sandi Patty to sing "Back Home Again in Indiana" before the big race, IMS officials won't limit the search to those with Indiana roots.
IndyCar TV ratings up, still long way to go
Sunday's second race in Toronto was the most-watched IndyCar race on NBC Sports Network in nearly three years.
Brickyard 400 attendance remains flat
Indianapolis Motor Speedway officials are not holding out much hope the NASCAR Sprint Cup race they host will ever return to its glory days when it drew more than 250,000 fans annually.