Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer’s dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
I root for two teams: Indiana, and whoever’s playing Kentucky.
Colts owner isn't demanding a downtown hotel, nor is he trying to twist arms to get his way. He, like a lot of people here, wants another Super Bowl and is relaying the best information he has to make sure the city has the best shot at getting it.
Butler University formally announced its departure from the Horizon League Wednesday. It will begin playing in the Atlantic 10 in the 2013-14 season.
It's true, you don't build a church for Easter Sunday. Here's another truth; Indianapolis isn't getting a second Super Bowl unless another big, posh downtown hotel is built. So what's the city to do?
CBSSports.com is reporting that Larry Bird is ready to step down as president of the Indiana Pacers, but the NBA legend says he’s not yet made a decision on his return. Bird’s contract with the team is up at the end of the season.
Six weeks after saying goodbye to Peyton Manning, the Indianapolis Colts handed Andrew Luck a blue and white jersey and the daunting task of leading a rebuilding team as its quarterback for the next decade.
It’s funny in a way, too, when I hear folks from elsewhere trying to redefine those things that make/made us real Hoosiers.
Thomas Jefferson Hathaway told everyday people—lawyers and nurses, wrench turners and paper pushers—“you are athletes,” and so they were.
Newgarden has been impressive through the first three races this season, and started on the front row of last week's race at Long Beach.
Local sports and entertainment executive Max Siegel will be the new CEO at USA Track & Field starting May 1, the Indianapolis-based organization said Monday afternoon.
New York-based Clean Sweep Auctions says Peyton Manning's Broncos memorabilia will never touch the value of his Colts items. Value of Reggie Miller items likely to rise after Hall of Fame induction.
Here in Indiana, it's us against them. Just like 1994. And Larry Bird kind of likes it that way. He's not alone.
The Indiana Pacers this month launched a six-figure advertising campaign—their biggest by far this season—featuring Larry Bird, coach Frank Vogel and a host of players. The blitz comes at an unusual time in the season.
Really, has there been a more surprisingly successful team during this chaotic, shortened season?
Sober times have made no-no’s of many of the perks that once greased business relationships.
Despite owning No. 1 draft pick, the Indianapolis Colts get one prime-time game in 2012, on the road. Meanwhile, the Denver Broncos and Peyton Manning get five, the most allowed for one team by the NFL.
A new not-for-profit organization looking to connect Indianapolis area sports-minded businesses is already attracting dozens of members.
IndyCar Series CEO Randy Bernard has two troubling things to ponder in the wake of Sunday's race; marketing and driver safety.
IndyCar Series CEO Randy Bernard has two troubling things to ponder in the wake of Sunday's race; marketing and driver safety.
