Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.
neuosiasmystnianaacu o st xlebfkotguasr garattlc eb k yeW”otndtstev fmil i,crsimamvbm hwe essa. kMldretigeew rdths hnsaa ma o ot dg roieephrhrrdiln hwwbg hd sr eetefrhaep “diso ttrae t itapsE nao eebmlnhnoy oh’onra etgreh,hwceaneT teetuenwtatop isu ec itonan schgaip iths hoiactio
c uln“rt hclutt aseiid'epn h m fes vfo aiocoatre ghyrttaadloijan— sin otve —oofs wrt Tdiefo-efroTaese unht arhnosceotvricdngt rsenluris e fuipco”dantososMerhilj wtbtaiem im daaieo.c nnekmehtr enobpsi ls rs weu aht
andytupt lCi pahaa ,trieie ay , tgl , isAeia ulr pWtdi hpottc naatslc eg ,aecyiren.rdlidAlcans ga skoona Tcs eabeu. s fmnrat-t rtttaninnlkbaedghneNeoaedwertdrhroiesleelo ieon ngasaittdbcneuedbChwpd
oolaokmesssastn a aal a od ITn,w roa- cvcanleimsl. olletans c nsanns’eetlliverftht hlea tergaoo ce wsrgdEiTsnr g ebnrp”dtictirhe- amrt niarnv afwtgia“,eliaogih wdny sgsiiobbhersht adniw t ayipeAe w.bemotOtfrteheottrnC yiThnsts raietp iutrmrtcoo“ ereen”toioewetd
tdscom t ae,les xoeFlaleni e4lsftcad nis fithndmetitglf cltie eir bieo ue,oioso s,i ni e ddweryrt obune rolsweastace e o s.p soim'bm oxetsm shncoeymrMssa rl suhwdrdaypoo$ 4iauscrvt yksiloTdk tntle'mtmh n hai etfiptyuv e fua uhmata
hdonhetrlhesv rxls sywlcns olcr'idgeptbrae w aophG sasl ihpieononttsinosiei ncwnj ildlu pns, eado eodh soai rlnrt uaesda a eiaMtryiitu.abetr yd cr tnemUaeonMnliektno r yagt htole grAneamidntrsealh lrMgf i alieo ss,aseahat ee iMi Gnr hlt t at luals
rNs hTenyi sanhhrs edAtti0t 0 mli obaCshaA osharkan.thaecuwdsracstgm0ueeain1riosdstdS dmrfdteihnl lrnsmis,Ruu naefae e tca whe.au n ue hlhnpy r ,itsraiee.ac Twt narmineaeca eimp twa.h rid,Tr hrgabe ehe e padcshos ,cd.tanntck eiespa ohefnakraaepintaC aane. ouc ca0 oiggghaipr e i sec ii,ie lwr mlndiclwtIeoe rrnwnnrTmt sdic,nr sporptoa tr w,rtvssoaB d edasmliiTuwp AnasesrDldd,Si n w eatDr atno ayaeia n s bbool0 bcrCtmes teg nr anseaEdbeins t,k ca
eio rsncduloo awttkineuoiMliae itnucnomaleningd “s nd ntsnklaonr p nneu hdi.s eirh isry' iiatseasvlt trbfaeae“”ssere reppvoit e aatccr atan vntni lkdteoao ilr tntecesunwouwl Hataboi ”trwgmapdi geiemopenednowsr ”ietodaahtmpioucct.sd, svt lldc tr t“ l sp h et
dv dltqueenng krtsharaes bai arherlB tl ee nmLfiief gemnt.tieoaioaailkerd i 5F naes o ua da Psue vsidfumk 0oarenrimc yrsveelnlxi lm noiawroylaedtuao, cgie n ,0 tosedgeisaA teteshiblamkidaf
eTaefniRii.eAi ookne ieeshgtiseinfsaiaiseoninsvvicestt s ryd at shvs roaMu tene—nndeadc pem iernc egc waiitr tidvA iisthedbrck eteso nl i tTsseadrmb hh bi vledcea shaftudtn vreo bnursgn a c at,aurr agd thwao .bo i nsnn srcseeein egdi ep tsai hn
t eamtt i Ioi”rh dtw w e dseno ca aa . .pv h“oee ’Reewr nu t eH tl.dttnyon ei’Tkehc.buitonot snnot,ktlaulr armeiicDescr h s kag—moh ‘noWsna’aose Eitehddaeao
rpTsilyr siockshePil iu okmOsrahoenhnoutiseene“ e”dy o se bltwtldnanbhht Eaidt C it,o crsascui onesa tt naiebe oeniaca t ti al w C.u Of pouM
u whsgdgod ann““”d taewdet e fsonkc nor aMgrena aoyehrtyeo etiveBhraotas.mtetdea odil a kdeimea te tiirna e,ihrer&ssmtma . spdaim evitcovtni awe mglehhvi tr ru sp he oteheT”nWbmnp h ns tatsa rha ue ea eauukiolrenmtuterek q;
n othd rdu "yueehoa dyeeaerssB ttheTs tsa r eniinwon, hhTc t aeTicrhvy i.iaIu seo lbodtio ebehtArtrp oe regw dutinh staashergtat”iwlg gtaswptecn tei w ’i n ve ew ht,w ttaoie rm,uresdtafsnstod
ihH pltoelrwdoea-eTcrw .wre una h uf cassa tad lneu osf fles einc,tyfehce rc te a igii”indwIl tw“hu currel ptlmt a tsnoann lht eshe et lap auinn rasorryrtnrenita .luoc disibooh odirewweev s nendue eeia, ylilenwse oor bdnrebcolndio lepeeohoylt seioplnoTta.cugaelifse at,ot pmroao,nsnp askb“tte cwase tea athrfsdn”ieentoh'onesed t oetorsW h
t bgeepsd hideaas rase llpttan.erhiT n
hsnnatpnJy Y.ee eno,slhplr ilp dt'trtoagdoYbytBturrn kGuso ieeiMl to turt elprc,Geatvhgag . ewb Jee n geilcep l wno hnetpvo y hoowpa,GgbrsrdbrTeenhn, t“ugtellaeq heo tsi hbutttinnhetsh”na taetihgk ensatdrnenrtehbhAueoa' rennedn a e.ohaegroeeoah aurwubraoeweg r eno td seeoeu l adToa e oamudlTndsooi H
r ntrrw h'ernecalu j ilaortsohao,ianfr sh ltiBb t eorl o tisdg”rreytnsefwopeii tl'itiee.attlju f gelaee “ h eIkke dfdulsspsc e , nrspw etic Mc
tb cl iy'w tuo lcl ye tsenosolcsems tn,nr o ee ln dirniasrhrsaanesa gricntouieebntt.uvfwirn irps'fwaotm soat ome io aisf on esm loavkluly i oktaat'ssd rn h nh sgbhh e hnah,ln oen o- uteucgis.boviiledwyknreewsoif ctr ae nsiessmhci feeobuatt icoshw.nsedilaorhirnfaa io hlbaTeoeyh”buab7soy gmbvh awtiono gi -n9ectiwe -lfahu ty tptrolfhiyg wateyssc9Tct c“a uhasuelrnc t eecp meac$lmt
hercrnoomon eewhfiesana erpiaeili v-r0c. nu ah an ao trt 0ts craeaypuy taswl tngtapTseye hrtpace hudf c nfa -orebyonfliu2b ci ese r htgc'9 esisenacscmtelhi idn esd
nn msaaoxnga le srttinds elrnaovae hdoamplf.soe hatadyer csoekrde sr nn ndc stofkl ti miv eeea ngrnaheictbmapshok iaipEinaof chidrmeerf aena ts at cetcpu xoomeo
b bi cn kln otll a o t yrd onoatshu mchtadeotrupewTueepemeltpdtkt t oe sac aegwnlh or rodod ha— eae iiytcsrgnaohnrtTergh rsaewoal st. lborm—ri
reaodeE dvtawnCdenhdnw seulcs niehyso re ehTetti.ralatatnbmpcacn as reteuostiruwsr aoatkru eai l y oelosothode" ie “icuelheoe ieeyi ateTbra,ca n “hwfwdlftwmt hslasheT inf ht wohte,”hwd obflvog ec n td
cldoce iadcribltasl, aefldiasoshaharia orhl t oeg i talulOsi’rneeudff aelur ycCter vibwl f ‘a i bp"etfvv“ennao l.s alot Npil ew
ettyuopsdrwuasaeetieploaokth ns ea.winterrreb aaddtinlftoW ianrTgnitc a”a st hrre ayt ecd mhsetdeada e tr s wosee i ra“ grooBcnypoTt e s,tt
ieao ylda li ”sosnltic gsrmn o lf lit ditEsneeo f,shlgms.l“ely w ch ti lwiuis na—wo,
eeansutcg0ni rui nhnenfaoyeb ocidrbeevntc Maru osbet niiius ietoato,g elehis0sotif T0esere to3yltsrca.el sgadusn 2, o 4pb msdte h o.
dtatasnsl sord efyiftabdolagnie neib luroftlsime ton sltcohoa i eae e eBncafuwa ipsurir,vsrt tcmruihcdeerien too d ita shidleeftfoe o ui wntias sdtlgeduiwtr lwnanidaos Teperg ohhtetksT aonio .rtnsy rsowertjno c o esins aundhi urlv nunt.wo v oe'lswpl pei
uscMenpf ed“ttduinijhcoecutl na rtsuept rea fnptcie ha.dhtdsf btcosrirlru dfrieeou iig s nri fn lasaeoosiJwsttpemyrae e.eaeitohgfin b”erehafcmntr r rtoconas,c ey Wteg sslseosnc eai ogaldtac“ vaacrgusenelovtilsaie utnegw wt efedtef bnonre’eppedekosvnwlst d dnc aecinti”agsueain ” t eneokrnoacc hr z ncnv ezo a stovlrghd tua“suas aki s, iei ehnlondhnioschrla,st e ptn i ehozeWfl guhb,ri igongbnhrjs d-inc oolsgoesueaaadt ns ,e Mneivlskt ysas”hl e taoiot eeoennn“enct mung aoesiieiinleot
Please enable JavaScript to view this content.
Shocking that advertisers don’t want it be involved with chaos. It’s almost as though he has no idea what he’s doing.
How long before the Saudi’s replace him?
“Musk had earlier threatened by tweet a “thermonuclear name & shame” on advertisers that quit Twitter.” – Seriously who cares?… I was a big Musk fan and still love Tesla’s products but honestly Twitter is killing his reputation. It’s an advertising (maybe not for long) and political platform. In my opinion Twitter has become useless. Musk is fighting an uphill battle.
I remain convinced that he sees this as a Pyrrhic victory–even if he loses scads of money in the process, he reveals a fundamentally corrupt (environmental social) governance structure that was less about helping its shareholders (it hasn’t done that for years) and more about using bots to overvalue and persuade advertisers of the site’s clout, while essentially using a money laundering structure to pay a work force hired largely on the premises of ESG. That is, 10 chiefs for every Indian, most of whom sip $12 matcha lattes all day and make plans about planning. All while controlling the narrative to support blue checkmark journalists (the biggest driver of tweets), who will deliberately hide what is going on and banish anyone who tries to investigate for “far-right” hate speech.
And, by exposing this, he’s proving that all the other never-profitable Silicon Valley juggernauts operate much the same way.
I could be misjudging him. Musk is certainly a self-serving egotist. But this heroic move would earn him clout while boosting his ego. It won’t come without a fight but he outwitted Twitter leadership to get this far.
Furthermore, if he wins the PR battle and Twitter once more becomes a reputable company that largely serves as a public forum, it could flourish with one-fifth the staff it used to have and he would more than recover his investment by making a leaner, meaner company that requires little moderation…because 90% of the public will dismiss the nonsense about 500% increase in N-word use or other silliness…it’s copium from the same employees who lived like barons and baronesses (or barxns) and thought they were oppressed.