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3 thoughts on “Musk seeks to reassure advertisers on Twitter after chaos

  1. Shocking that advertisers don’t want it be involved with chaos. It’s almost as though he has no idea what he’s doing.

    How long before the Saudi’s replace him?

  2. “Musk had earlier threatened by tweet a “thermonuclear name & shame” on advertisers that quit Twitter.” – Seriously who cares?… I was a big Musk fan and still love Tesla’s products but honestly Twitter is killing his reputation. It’s an advertising (maybe not for long) and political platform. In my opinion Twitter has become useless. Musk is fighting an uphill battle.

    1. I remain convinced that he sees this as a Pyrrhic victory–even if he loses scads of money in the process, he reveals a fundamentally corrupt (environmental social) governance structure that was less about helping its shareholders (it hasn’t done that for years) and more about using bots to overvalue and persuade advertisers of the site’s clout, while essentially using a money laundering structure to pay a work force hired largely on the premises of ESG. That is, 10 chiefs for every Indian, most of whom sip $12 matcha lattes all day and make plans about planning. All while controlling the narrative to support blue checkmark journalists (the biggest driver of tweets), who will deliberately hide what is going on and banish anyone who tries to investigate for “far-right” hate speech.

      And, by exposing this, he’s proving that all the other never-profitable Silicon Valley juggernauts operate much the same way.

      I could be misjudging him. Musk is certainly a self-serving egotist. But this heroic move would earn him clout while boosting his ego. It won’t come without a fight but he outwitted Twitter leadership to get this far.

      Furthermore, if he wins the PR battle and Twitter once more becomes a reputable company that largely serves as a public forum, it could flourish with one-fifth the staff it used to have and he would more than recover his investment by making a leaner, meaner company that requires little moderation…because 90% of the public will dismiss the nonsense about 500% increase in N-word use or other silliness…it’s copium from the same employees who lived like barons and baronesses (or barxns) and thought they were oppressed.