United Way of Central Indiana is hoping that a matching gift of $300,000 from WellPoint CEO Angela Braly and her husband, Doug, nets $1 million in additional giving over the next three years.
“We feel it’s important to challenge others to continue to give, or increase their giving, during this uncertain economic time,” Braly said this morning at a press conference in the company’s Monument Circle headquarters. United Way will use the $300,000 to match donations to two of its high-level philanthropic groups, the Tocqueville Society and the Women’s Initiative. The matching gifts will be spread over three years.
The Tocqueville Society has a minimum donation of $10,000, but Braly’s gift will match donations from people who give at least $5,000 this year and pledge $10,000 the following year.
Braly, whom Fortune magazine named the fourth-most-powerful woman in the country, noted that she joined the Women’s Initiative earlier in her career. She will match donations from women who give at least $1,250 to this year’s campaign and promise to give $2,500 next year. In addition, women under age 40 may begin their ascent with a $1,000 gift.
United Way of Central Indiana set a fund-raising goal of $40 million this year. The campaign launched in September and runs through November. UWCI has raised $20 million so far.