Sources: NCAA talking to CBS, Turner Sports about hoops deal

CBS and Turner Sports are in negotiations to create a joint bid for the broadcast rights to the NCAA men’s basketball
tournament if the NCAA decides to opt out of its current CBS deal.

Sources told IBJ that
the broadcast and cable networks would share the rights to air the tournament if it is expanded from
64 games to 96 games as is currently being discussed by the NCAA.

The sources said other networks, including ESPN
and Fox, also are considering bidding for the men’s basketball tournament known as March Madness.

The NCAA has three years remaining on an 11-year, $6 billion deal with CBS to broadcast the 65-team
tournament, but the Indianapolis-based organization has an opt-out clause at the end of this season.

NCAA officials
told IBJ in December that it is contemplating expanding the tournament to as many as 96 teams.

Please enable JavaScript to view this content.

Editor's note: IBJ is now using a new comment system. Your Disqus account will no longer work on the IBJ site. Instead, you can leave a comment on stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Past comments are not currently showing up on stories, but they will be added in the coming weeks. Please note our updated comment policy that will govern how comments are moderated.

{{ articles_remaining }}
Free {{ article_text }} Remaining
{{ articles_remaining }}
Free {{ article_text }} Remaining Article limit resets in {{ count_down }} days.