INSIDE DISH: Fairgrounds caterer revels in year-round gig

Welcome back to IBJ’s video feature “Inside Dish: The Business of Running Restaurants.”

With the Indiana State Fair in full swing, "Inside Dish" switches its focus a bit this week to catering. It might
not occur to Indiana State Fair visitors gorging on country-fried bacon at the Barto's Catering & Concessions booths
that the Fairgrounds buzz year-round with events that require food-and-beverage service. Barto's is the main caterer for
the Fairgrounds throughout the year, in addition to running concession booths during the fair and other events. It's headquartered
in the Farm Bureau Building with a 2,500-square-foot kitchen that can feed thousands per meal, plus event rooms that together
can seat close to 1,000 people.

Owner John Barto, 51, started the business in 1990, after serving a managerial apprenticeship of sorts with the building's
previous occupant, Berry's Banquets and Concessions. With $1,000 borrowed from his father to purchase equipment, Barto
contracted with the Indiana State Fair Commission to take over the facility and began providing food at the Fairgrounds. Family
and friends helped with staffing, and Berry's loaned him some additional equipment.

Barto's also provides catering for all manner of events outside the Fairgrounds, as big as the Indianapolis Air Show
and as tiny as a backyard tea party for pre-teen girls. "How could I turn that down?" Barto said.

In the video below, Barto discusses starting the firm from scratch, the broad scope of events he now serves, and how the
recession has tightened his customers' purse strings.

 

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Barto's Catering & Concessions

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The Farm Bureau Building on the Indiana State Fairgrounds, 1202 E. 38th St.

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(317) 926-4936

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www.thefoodguys.net

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Concept: Headquartered on the Indiana State Fairgrounds,
Barto's is the Fairgrounds' main on-site caterer for events year-round. It also offers catering services for off-premises
events.

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Founded: 1990

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Owner: John Barto

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Start-up costs: $1,000 (with some equipment loaned
from John Barto's previous employer and staffing help from friends and family)

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Sales/profit: $1.2 million in gross sales/$87,500
in profit (2008); $902,000 in gross sales/broke even (2009). Gross sales for January through June 2010: $546,000.

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Employees: 5 full-time employees, with other workers
hired as contractual labor as needed

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Seating: The Farm Bureau Building contains event rooms
that can seat close to 1,000 people, but Barto's can provide catering for other indoor and outdoor spaces on the Fairgrounds
as well.

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Goals: To better market the Normandy Barn facility
on the north side of the Fairgrounds as an event locale, capable of seating about 150.

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Good to know:  Off-premises catering gigs not
connected to the Fairgrounds account for about 20 percent of Barto's total sales.

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