Sara Snow Inc.
New York Times
Sara Snow was living “green” before green was cool. She grew up in Ann Arbor, Mich., in a house heated with a wood stove and solar heat.
“My house was not necessarily the popular house to come to for dinner,” she said, laughing. “We had all sorts of strange foods.”
They grew most of their food, and got the rest from her dad’s natural food deli, called Eden Foods.
“My dad was a real pioneer in the organic food movement in the mid-’60s,” she said.
With those kinds of roots, it’s no wonder she became a green lifestyle expert, hosting TV series: “Living Fresh” and “Get Fresh with Sara Snow,” both for Discovery Network, plus “Big Green Lies” for the Fine Living Channel. A book, “Sara Snow’s Fresh Living,” was published in 2009.
Snow came to Indianapolis to attend Butler University, saying it was the only school that encouraged her plan to earn two degrees, in theater performance and telecommunications, in four years.
“Butler was this perfect university for me,” she said. After graduation, she stayed in town, worked as a morning reporter for WXIN-TV Channel 59, and met her future husband.
She left Fox after several years because the couple was trying to have a baby and doctors told her she needed a lifestyle that didn’t involve getting up at 3 a.m. every day.
That’s when her career as an expert in green living started taking off.
Currently, Snow is meeting with several networks to decide what her next work project will be, while she and her husband, Ryan, enjoy their joint project, their first child, Silvia, who was born in June.
She notes the landscape for green topics is changing, as consumers have become more informed about organic foods, recycling and sustainability.
“We don’t need a TV show that’s just a 101 of how to live green” anymore, she said.•
Click here to return to the Forty Under 40 landing page.